Back

Rajan Paswan

Honorary Mentions - ... • 10m

Hack Used By Startup #7 How Spotify Turned Scarcity Into Hype in His Early Days with an ----!! The Problem: When Spotify launched, it needed to create buzz and manage the initial influx of users to ensure a smooth experience. The Idea: Spotify launched as an invite-only service. This created a sense of exclusivity and urgency, making people more eager to try it out. How It Worked: Early users could invite a limited number of friends, which helped control the user growth and maintain quality. The invite-only model made Spotify seem exclusive and desirable. The Result: The strategy worked brilliantly. Spotify gained a lot of attention and built a loyal user base quickly. The buzz generated by the invite-only model helped Spotify become a major player in the music streaming industry.

17 replies30 likes
9
Replies (17)

More like this

Recommendations from Medial

Aswin

HI • 3m

spotify wrapped its launched But yesterday only I saw It was perfect 👌 I was already excited 😊 for it now you say ?

0 replies
Anonymous
Image Description

Why can't spotify give option that the user can also put lyrics for the song 🤔

1 replies5 likes
Image Description

Armaan Nath

Founder's Office | P... • 11m

What is that one thing that made Spotify so big? I am not a regular user of the application but still figuring out what made this application a success 🤔 Should we have another application to compete with Spotify?

2 replies1 like
Image Description
Image Description

Vishu Bheda

 • 

Medial • 2m

In 2015, Apple tried to crush Spotify with brutal tactics. They had all the power—billions in cash, the App Store, and millions of loyal users. But Spotify didn’t back down. Instead, they launched a counterattack so bold, it changed the rules of t

See More
14 replies56 likes
16
Image Description
Image Description

Rajan Paswan

Honorary Mentions - ... • 10m

Hack Used By Startup #8 Dropbox’s This Strategy Increase Their Sign-Ups From 100k to 4Million!! The Problem: Dropbox needed to grow its user base quickly but had a limited marketing budget. The Idea: Dropbox implemented a referral program, offering

See More
8 replies13 likes
4

Sai Pokuri

Ultimate F.I.T Consu... • 3d

So Should we know the user based of Medial in Hyd? Number of registrations and active users.. just curious if the Shark tank episode created any buzz.

0 replies2 likes
Image Description
Image Description

Shuvodip Ray

Never compromise wit... • 1y

I am planning to launch a musical social media platform with a user interface and user experience (UI/UX) similar to Spotify, but with additional basic features found in social media platforms. Unlike Spotify, users will have the ability to upload th

See More
13 replies11 likes
Image Description
Image Description

Chamarti Sreekar

Passionate about Pos... • 1m

Spotify didn’t just compete with Apple Music—it built a network effect machine. While Apple Music pays artists more per stream, Spotify dominates with 675M users vs. Apple’s 93M. Why? Spotify made music social. Every shared playlist, collab, and fr

See More
2 replies21 likes
2
Image Description

Thakur Ambuj Singh

🚀 Entrepreneur | Re... • 6d

🚀 The Power of User Experience: How Top Brands Win with Simplicity & Intuition 🎯 Airbnb 🏡, Spotify 🎵 and Figma 🎨 lead the way by making their platforms seamless, intuitive and enjoyable!

3 replies13 likes
4
Image Description
Image Description

SHIV DIXIT

CHAIRMAN - BITE INDU... • 10m

Strategy For Startup Growth — ( 6 ) BUZZ STRATEGY Buzz strategy is the most unique and effective strategy for early stages entrepreneurs. It helps to create hype and solid initial brand image for your product . If any startup successfully created

See More
16 replies18 likes
20

Download the medial app to read full posts, comements and news.