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Rajan Paswan

Building for idea gu... • 1y

Hack Used By Startup #7 How Spotify Turned Scarcity Into Hype in His Early Days with an ----!! The Problem: When Spotify launched, it needed to create buzz and manage the initial influx of users to ensure a smooth experience. The Idea: Spotify launched as an invite-only service. This created a sense of exclusivity and urgency, making people more eager to try it out. How It Worked: Early users could invite a limited number of friends, which helped control the user growth and maintain quality. The invite-only model made Spotify seem exclusive and desirable. The Result: The strategy worked brilliantly. Spotify gained a lot of attention and built a loyal user base quickly. The buzz generated by the invite-only model helped Spotify become a major player in the music streaming industry.

17 Replies

Replies (17)

Saptarshi Banik

Hey I am on Medial • 1y

Who are the ones who got the limited access ?

2 Replies

Ananya Agarwal

Learning • 1y

Spotify really distrupted the market when it came.

1 Reply

SamCtrlPlusAltMan
•

OpenAI • 1y

Clever!

1 Reply

Anonymous 4

Hey I am on Medial • 1y

Great strategy..iWas fortunately one of them to get it early..i used to listen to songs all day.. though it was a little hard with 2G. But at that time tho honestly i didn’t know it was given to limited people, wow. I feel lucky now. 😁

1 Reply

Hiral Jain

CA inter • 1y

Quality post!!

1 Reply

Anonymous 3

Hey I am on Medial • 1y

invite model was and still is undeniably effective marketing that allowed an upstart for many to position themselves as a premium status symbol from day one, facebook too!!

1 Reply

Anonymous 2

Hey I am on Medial • 1y

Of course, the elephant in the room is that Spotify's core business model back then was.....shall we say....legally dubious at best. So they needed to move fast.

1 Reply

Anonymous 1
•

udaan.com • 1y

That was such a smart marketing play by Spotify. The scarcity model immediately made their product feel exclusive and in-demand before they even launched widely.

1 Reply

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