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Rajan Paswan

Honorary Mentions - ... • 1y

Hack Used By Startup #7 How Spotify Turned Scarcity Into Hype in His Early Days with an ----!! The Problem: When Spotify launched, it needed to create buzz and manage the initial influx of users to ensure a smooth experience. The Idea: Spotify launched as an invite-only service. This created a sense of exclusivity and urgency, making people more eager to try it out. How It Worked: Early users could invite a limited number of friends, which helped control the user growth and maintain quality. The invite-only model made Spotify seem exclusive and desirable. The Result: The strategy worked brilliantly. Spotify gained a lot of attention and built a loyal user base quickly. The buzz generated by the invite-only model helped Spotify become a major player in the music streaming industry.

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