Hack Used By Startup #7
How Spotify Turned Scarcity Into Hype in His Early Days with an ----!!
The Problem:
When Spotify launched, it needed to create buzz and manage the initial influx of users to ensure a smooth experience.
The Idea:
Spotify laun
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Anonymous 1
•
udaan.com • 1y
That was such a smart marketing play by Spotify. The scarcity model immediately made their product feel exclusive and in-demand before they even launched widely.
Hack Used By Startup #7
How Spotify Turned Scarcity Into Hype in His Early Days with an ----!!
The Problem:
When Spotify launched, it needed to create buzz and manage the initial influx of users to ensure a smooth experience.
The Idea:
Spotify laun
In 2015, Apple tried to crush Spotify with brutal tactics.
They had all the power—billions in cash, the App Store, and millions of loyal users.
But Spotify didn’t back down.
Instead, they launched a counterattack so bold, it changed the rules of t
🌿 How Mamaearth Cracked the D2C Code!
Ever wondered how a toxin-free skincare brand became a ₹1000 Cr empire?
We break down the Mamaearth business model in our latest blog!
📦 Direct-to-Consumer strategy
📱 Influencer-led marketing
🛒 Smart omnic
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0 replies2 likes
Sourav Mishra
•
Codestam Technologies • 1m
Entrepreneur myths nobody tells you:
More sales ≠ less stress
Funding won’t fix a broken model
Hustle culture is a trap
Most of your friends won’t get it
Success is lonely sometimes, and that’s fine
Learn the game. Play it smart.
0 replies3 likes
gray man
I'm just a normal gu... • 27d
Fintech unicorn PhonePe has launched an upgraded version of its smart speaker, aimed at boosting digital payments for offline merchants across the country.
The latest Made In India device retains all the key features of its predecessor and comes wit
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0 replies15 likes
Gituparna Sarma
Co-founding Entrepre... • 5m
Exclusivity is the key 🔑
Anything that most people
can offer is good for sale
but anything that most people
can offer is good for expansion
I recently launched cidal vinegar which not exclusive but here me out :
The cost is high and usually
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0 replies3 likes
Vishu Bheda
•
Medial • 2m
𝗛𝗼𝘄 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗪𝗲𝗻𝘁 𝗙𝗿𝗼𝗺 $𝟬 𝘁𝗼 𝗮 $𝟭𝟮𝟲 𝗕𝗶𝗹𝗹𝗶𝗼𝗻 𝗘𝗺𝗽𝗶𝗿𝗲
Spotify broke every business rule.
It 𝐥𝐨𝐬𝐭 𝐦𝐨𝐧𝐞𝐲 𝐟𝐨𝐫 𝟏𝟕 𝐲𝐞𝐚𝐫𝐬.
Paid $𝟒𝟖 𝐛𝐢𝐥𝐥𝐢𝐨𝐧+ to record labels.
Faced 𝐜𝐨𝐧𝐬𝐭𝐚𝐧𝐭 𝐥𝐚𝐰𝐬
Coldplay's Growth and Strategy in India
+ Emotional Connection
Songs like Hymn for the Weekend (shot in India) resonate deeply with Indian fans, blending global appeal with local pride.
+ Exclusivity and Scarcity
Rare concerts in India create FO
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3 replies4 likes
Aditya Arora
•
Faad Network • 3m
How did Pulse become a 350 CR brand with NO marketing?
1. In 2015, DS Group, known for Rajnigandha and Pass Pass, saw an opportunity in India’s ₹8,000 crore candy market. Instead of another sweet candy, they launched Pulse, a tangy raw mango candy
Life’s most cherished moments can vanish in an instant, often slipping away before we can capture them.
Apple understands this and has made it effortless for iPhone users to seize these fleeting memories. By allowing the camera app to be launched d