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Hack Used By Startup #7 How Spotify Turned Scarcity Into Hype in His Early Days with an ----!! The Problem: When Spotify launched, it needed to create buzz and manage the initial influx of users to ensure a smooth experience. The Idea: Spotify laun

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Anonymous

Anonymous 1

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udaan.comĀ ā€¢Ā 10m

That was such a smart marketing play by Spotify. The scarcity model immediately made their product feel exclusive and in-demand before they even launched widely.

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