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Vishu Bheda
ย โขย
Medialย โขย 10m
In 2015, Apple tried to crush Spotify with brutal tactics. They had all the powerโbillions in cash, the App Store, and millions of loyal users. But Spotify didnโt back down. Instead, they launched a counterattack so bold, it changed the rules of the game forever. Hereโs how: In 2015, Apple launched Apple Music, making things tough for Spotify. Apple demanded 30% of Spotifyโs in-app subscription fees, delayed its app updates, and even considered removing Spotify from the App Store. Spotify had two bad choices: 1. Pay the 30% fee and increase subscription prices, making Spotify more expensive than Apple Music. 2. Stop in-app payments, which might hurt sign-ups. Instead of giving in, Spotify took a smarter route: 1. Dodging Appleโs Fee: Spotify removed the option to sign up through the app. Instead, it told users, โWant Spotify Premium? Sign up on our websiteโitโs easy!โ This way, Spotify avoided paying Appleโs 30% fee. 2. Calling Out Apple: In 2019, Spotify launched the โTime to Play Fairโ campaign, accusing Apple of being unfair. They made videos and a website explaining how Apple blocked competition. Spotifyโs CEO spoke out, gaining public support. 3. Taking Legal Action: Spotify filed a complaint in Europe, and by 2022, the EU ruled that Appleโs rules were anti-competitive. This forced Apple to make changes. Despite Appleโs challenges, Spotify thrived. Today, Spotify has over 200 million paid subscribersโdouble Apple Musicโs numbers. The lesson? When faced with unfair rules, donโt give upโfind a smarter way to win. If you like this, then follow me for more such amazing business case studies.
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