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Apple deepens its retail presence in India with the launch of the Apple Store app. Indian customers can now directly purchase Apple products, customize Macs, arrange delivery, and get personalized shopping recommendations through the app. This launch builds on Apple’s recent milestones, including its first physical stores in Mumbai and Delhi in 2023, and online store debut in 2020. The app also offers post-purchase support, training sessions, trade-in options, and free device engraving in eight languages. Apple continues to invest in India, a growing smartphone market, expanding both its retail and manufacturing footprint.

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