Spotify didnโt just compete with Apple Musicโit built a network effect machine. While Apple Music pays artists more per stream, Spotify dominates with 675M users vs. Appleโs 93M. Why? Spotify made music social. Every shared playlist, collab, and friend connection made the platform more valuable. Key differences: โข Free & paid tiers (Apple is paid-only) โข "Wrapped" featureโa genius FOMO-driven marketing tool Every Wrapped share brought new users โ More users meant better data โ Better data meant better recommendations โ More users. A perfect flywheel. Apple sells music. Spotify sells culture.
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