Spotify didn’t just compete with Apple Music—it built a network effect machine. While Apple Music pays artists more per stream, Spotify dominates with 675M users vs. Apple’s 93M. Why? Spotify made music social. Every shared playlist, collab, and friend connection made the platform more valuable. Key differences: • Free & paid tiers (Apple is paid-only) • "Wrapped" feature—a genius FOMO-driven marketing tool Every Wrapped share brought new users → More users meant better data → Better data meant better recommendations → More users. A perfect flywheel. Apple sells music. Spotify sells culture.
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