invite model was and still is undeniably effective marketing that allowed an upstart for many to position themselves as a premium status symbol from day one, facebook too!!
Google built the greatest business model of the internet era,but The moment Perplexity decides to get aggressive, Google might find themselves in the same position as Yahoo was when Google emerged.
“Sell the Dream, Not the Thing: The Psychology of Aspirational Branding”
Aspirational branding is about selling a lifestyle, not just a product. It speaks to who the customer wants to become—more stylish, successful, confident, or free.
Luxury bra
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Subham
Hey I am on Medial • 5m
The Idea: Scratch-Resistant Lens Guards
Inspired by phone screen protectors, I propose the development of a scratch-resistant, replaceable lens guard. This product would act as a protective membrane for lenses, offering the following benefits:
1. D
Introducing Snapshop- An AI-Powered Visual Search App for Smart Shopping
Concept:
- Snap a photo of an item
- AI identifies the item and finds it online
- Get affordable alternatives and purchase directly through the app
Market Opportunity:
- E-c
“Chasing the Dream: How Aspirational Marketing Elevates Luxury Brands to Icons”
Aspirational Marketing taps into consumers’ desires to reach a higher social, financial, or lifestyle status.
Luxury brands master this by showcasing not who the custo
A quick short read one should must explore.
Purpose:
To build enduring, compounding business value ("Power" = sustainable differential advantage).
Few build Power while other chase growth.
#Hamilton Helmer breaks it down into 7 defensible advanta
Case Study of Naturals (mini pack)
Introduction
Naturals, founded in 2000 by C.K. Kumaravel and Veena Kumaravel, transformed India’s salon industry. From a single outlet in Chennai, it expanded to 750+ salons using a franchise model, empowering w
#tag – Revolutionizing Video Advertising & Creator Monetization
We are building #tag, an innovative video-sharing platform that connects brands with creators, redefining digital advertising.
Why Invest in #tag?
Explosive Market Growth: The creator
Day 4 - Startup Surprise
From a Simple Status App to a $19 Billion Acquisition: The WhatsApp Story
When we think of billion-dollar startups, we often imagine a revolutionary idea backed by big investors from day one. But WhatsApp's journey was diffe
