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Google built the greatest business model of the internet era,but The moment Perplexity decides to get aggressive, Google might find themselves in the same position as Yahoo was when Google emerged.

“Sell the Dream, Not the Thing: The Psychology of Aspirational Branding” Aspirational branding is about selling a lifestyle, not just a product. It speaks to who the customer wants to become—more stylish, successful, confident, or free. Luxury bra

The Idea: Scratch-Resistant Lens Guards Inspired by phone screen protectors, I propose the development of a scratch-resistant, replaceable lens guard. This product would act as a protective membrane for lenses, offering the following benefits: 1. D

Introducing Snapshop- An AI-Powered Visual Search App for Smart Shopping Concept: - Snap a photo of an item - AI identifies the item and finds it online - Get affordable alternatives and purchase directly through the app Market Opportunity: - E-c

“Chasing the Dream: How Aspirational Marketing Elevates Luxury Brands to Icons” Aspirational Marketing taps into consumers’ desires to reach a higher social, financial, or lifestyle status. Luxury brands master this by showcasing not who the custo

A quick short read one should must explore. Purpose: To build enduring, compounding business value ("Power" = sustainable differential advantage). Few build Power while other chase growth. #Hamilton Helmer breaks it down into 7 defensible advanta

Case Study of Naturals (mini pack) Introduction Naturals, founded in 2000 by C.K. Kumaravel and Veena Kumaravel, transformed India’s salon industry. From a single outlet in Chennai, it expanded to 750+ salons using a franchise model, empowering w

#tag – Revolutionizing Video Advertising & Creator Monetization We are building #tag, an innovative video-sharing platform that connects brands with creators, redefining digital advertising. Why Invest in #tag? Explosive Market Growth: The creator

Day 4 - Startup Surprise From a Simple Status App to a $19 Billion Acquisition: The WhatsApp Story When we think of billion-dollar startups, we often imagine a revolutionary idea backed by big investors from day one. But WhatsApp's journey was diffe