Back
Only Buziness
Business enthusiasti...ย โขย 4m
Case Study of Naturals (mini pack) Introduction Naturals, founded in 2000 by C.K. Kumaravel and Veena Kumaravel, transformed Indiaโs salon industry. From a single outlet in Chennai, it expanded to 750+ salons using a franchise model, empowering women entrepreneurs and making professional grooming accessible nationwide. 1. Identifying a Market Gap - Before Naturals, salons in India were mostly unorganized. - Women had few premium yet affordable options. - Naturals introduced high-quality, standardized services at mid-range prices. 2. The Franchise Model: Key to Rapid Growth - Allowed scalability without heavy investments. - 90% of salons are franchise-owned, creating 600+ women entrepreneurs. - Focused on Tier 2 & 3 cities, tapping into untapped markets. 3. Branding & Positioning - Affordable luxury between high-end salons and local parlors. - Celebrity endorsements(Kareena Kapoor, Genelia DโSouza). - Standardized services across all outlets for a premium experience. 4. Innovation & Expansion - Introduced Naturals Lounge (luxury salons) and Naturals W (women-exclusive salons). - Partnered with LโOrรฉal, Lakmรฉ, Schwarzkopf for premium services. - Adopted digital booking & social media marketing for customer engagement. 5. Overcoming Challenges - Competition from brands like Lakmรฉ Salon & Jawed Habib โ Expanded aggressively in smaller cities. - Maintaining service quality across 750+ outlets โ Introduced training programs & audits. - COVID-19 impact โ Launched home beauty services & strict hygiene protocols. 6. Future Plans - Expand to 3,000 salons by 2030. - Enter Middle East & global markets. Conclusion Naturalsโ franchise-driven model, focus on women entrepreneurs, and customer-centric innovation made it Indiaโs largest salon chain. Itโs a perfect case study in scaling a business while maintaining quality and impact. From Only Buziness Follow for more
More like this
Recommendations from Medial
My Beauty Parlour INDIA
Salon software & mar...ย โขย 4m
It's time to need a leading company for small salon. Read this report, full report in this link.. India Beauty Salon Market Size, Share, Growth Analysis Report By Salons Type (Hair Salon, Facial & Skin Care Salon, Nail Salon, and Spa Salon), By Servi
See More
Ajju Official
Startup founderย โขย 5d
The Concept: 1 Discover nearby salons or freelance beauticians 2 Book services in real time (no more waiting) 3 Choose home or in-salon options 4 Get access to customizable packages (bridal, party, etc.) Key Benefits: For Customers: Instant boo
See More
AYAN DINDA
Ex - Campus Ambassad...ย โขย 6m
Idea Overview: On-Demand Premium Salon Services at Home We propose a service platform, similar to UrbanClap, but exclusively focused on delivering high-quality, professional haircut and grooming services at home. The concept eliminates the need to vi
See More
Pratik Rathod
Co-Founder, Director...ย โขย 11d
About Our Business:- Sunraise Solar Technology Private Limited is a clean energy solutions company based in Mumbai, offering end-to-end solar installation services across residential, commercial, industrial, and agricultural sectors. Our offerings in
See More
Pratik Rathod
Co-Founder, Director...ย โขย 11d
How does our startup propose to solve the problem? Sunraise Solar provides a comprehensive and integrated solution to tackle the. The company supplies customized solar power systems suitable for varied geographic and energy needs, including off-grid
See More
Muhammed Anas na
Hey I am on Medialย โขย 3m
Hey Folks, Somewhere in my deep mind, an idea strikes me. I have been researching and developing the concept for the last couple of months. I believe it saves a lot of time for the society. Where are the people wasting time? Most people including m
See More
vishakha Jangir
ย โขย
Set2Scoreย โขย 9m
"๐๐ฟ๐ฒ๐ฎ๐๐ถ๐ป๐ด ๐๐ฒ๐บ๐ฎ๐ป๐ฑ: ๐ง๐ต๐ฒ ๐๐ฒ๐ ๐๐ผ ๐๐ผ๐ป๐ด-๐๐ฎ๐๐๐ถ๐ป๐ด ๐ฆ๐๐ฎ๐ฟ๐๐๐ฝ๐" As entrepreneurs, we create demand rather than simply building our product when there is a existing demand. For example, people used to buy groceries from
See More
SHIV DIXIT
CHAIRMAN - BITEX IND...ย โขย 8m
๐ DAILY BOOK SUMMARIES ๐ ๐ 12 Lessons from ๐ ๐ฅ The E-Myth Revisited : why fail ๐ฅ โจ By Michel Gerber โจ 1. E-Myth Defined โข The "Entrepreneurial Myth" is the belief that all small business owners are natural entrepreneurs. โข Most busines
See More
Download the medial app to read full posts, comements and news.