Business enthusiasti... • 5m
Case Study of Naturals (mini pack) Introduction Naturals, founded in 2000 by C.K. Kumaravel and Veena Kumaravel, transformed India’s salon industry. From a single outlet in Chennai, it expanded to 750+ salons using a franchise model, empowering women entrepreneurs and making professional grooming accessible nationwide. 1. Identifying a Market Gap - Before Naturals, salons in India were mostly unorganized. - Women had few premium yet affordable options. - Naturals introduced high-quality, standardized services at mid-range prices. 2. The Franchise Model: Key to Rapid Growth - Allowed scalability without heavy investments. - 90% of salons are franchise-owned, creating 600+ women entrepreneurs. - Focused on Tier 2 & 3 cities, tapping into untapped markets. 3. Branding & Positioning - Affordable luxury between high-end salons and local parlors. - Celebrity endorsements(Kareena Kapoor, Genelia D’Souza). - Standardized services across all outlets for a premium experience. 4. Innovation & Expansion - Introduced Naturals Lounge (luxury salons) and Naturals W (women-exclusive salons). - Partnered with L’Oréal, Lakmé, Schwarzkopf for premium services. - Adopted digital booking & social media marketing for customer engagement. 5. Overcoming Challenges - Competition from brands like Lakmé Salon & Jawed Habib → Expanded aggressively in smaller cities. - Maintaining service quality across 750+ outlets → Introduced training programs & audits. - COVID-19 impact → Launched home beauty services & strict hygiene protocols. 6. Future Plans - Expand to 3,000 salons by 2030. - Enter Middle East & global markets. Conclusion Naturals’ franchise-driven model, focus on women entrepreneurs, and customer-centric innovation made it India’s largest salon chain. It’s a perfect case study in scaling a business while maintaining quality and impact. From Only Buziness Follow for more
Salon software & mar... • 4m
It's time to need a leading company for small salon. Read this report, full report in this link.. India Beauty Salon Market Size, Share, Growth Analysis Report By Salons Type (Hair Salon, Facial & Skin Care Salon, Nail Salon, and Spa Salon), By Servi
See MoreEx - Campus Ambassad... • 7m
Idea Overview: On-Demand Premium Salon Services at Home We propose a service platform, similar to UrbanClap, but exclusively focused on delivering high-quality, professional haircut and grooming services at home. The concept eliminates the need to vi
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About Our Business:- Sunraise Solar Technology Private Limited is a clean energy solutions company based in Mumbai, offering end-to-end solar installation services across residential, commercial, industrial, and agricultural sectors. Our offerings in
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We’re building Scuts, a beauty-tech platform that helps customers discover salons, explore services & stylist profiles, and book appointments seamlessly. We recently ran a physical campaign in a crowded public area to raise awareness. The concept:
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How does our startup propose to solve the problem? Sunraise Solar provides a comprehensive and integrated solution to tackle the. The company supplies customized solar power systems suitable for varied geographic and energy needs, including off-grid
See MoreHey I am on Medial • 3m
Hey Folks, Somewhere in my deep mind, an idea strikes me. I have been researching and developing the concept for the last couple of months. I believe it saves a lot of time for the society. Where are the people wasting time? Most people including m
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