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PAVANKALYANNAIK A

Co founder at ScutsĀ ā€¢Ā 25d

Weā€™re building Scuts, a beauty-tech platform that helps customers discover salons, explore services & stylist profiles, and book appointments seamlessly. We recently ran a physical campaign in a crowded public area to raise awareness. ā€ØThe concept:ā€ØšŸ“¦ Show traditional beauty items like shikakai, rose waterā€Øā“ Ask women to guess the item & useā€ØšŸŽ Winners got free beauty services (threading, facials) Though our poster caught attention, very few people approached on their own.ā€ØOnly when we started initiating conversations directly did we see results. We expected the setup & poster to attract engagement passively, but it didnā€™t. šŸ’­ What could we have done better? * Was the text too much for a moving crowd? * Should we have had a louder visual CTA? * Is passive physical marketing not effective anymore? Would love to hear thoughts from founders, marketers, or campaign designers.

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