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PAVANKALYANNAIK A

Co founder at Scuts • 2d

We’re building Scuts, a beauty-tech platform that helps customers discover salons, explore services & stylist profiles, and book appointments seamlessly. We recently ran a physical campaign in a crowded public area to raise awareness. 
The concept:
📦 Show traditional beauty items like shikakai, rose water
❓ Ask women to guess the item & use
🎁 Winners got free beauty services (threading, facials) Though our poster caught attention, very few people approached on their own.
Only when we started initiating conversations directly did we see results. We expected the setup & poster to attract engagement passively, but it didn’t. 💭 What could we have done better? * Was the text too much for a moving crowd? * Should we have had a louder visual CTA? * Is passive physical marketing not effective anymore? Would love to hear thoughts from founders, marketers, or campaign designers.

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