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Rajan Paswan

Stealth • 5m

Hack Used By Startup #8 Dropbox’s This Strategy Increase Their Sign-Ups From 100k to 4Million!! The Problem: Dropbox needed to grow its user base quickly but had a limited marketing budget. The Idea: Dropbox implemented a referral program, offering extra storage space to users who invited their friends to join. Both the referrer and the new user received additional free storage. How It Worked: The referral program was simple to use and encouraged word-of-mouth marketing. Users could invite friends through email and social media, making it easy to share the service. The Result: This referral program was incredibly effective. Dropbox saw a dramatic increase in user sign-ups, growing from 100,000 to 4 million users in just 15 months. The viral growth driven by this hack helped Dropbox become a major player in the cloud storage market.

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