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Rajan Paswan

Stealth • 8m

Hack Used By Startup #8 Dropbox’s This Strategy Increase Their Sign-Ups From 100k to 4Million!! The Problem: Dropbox needed to grow its user base quickly but had a limited marketing budget. The Idea: Dropbox implemented a referral program, offering extra storage space to users who invited their friends to join. Both the referrer and the new user received additional free storage. How It Worked: The referral program was simple to use and encouraged word-of-mouth marketing. Users could invite friends through email and social media, making it easy to share the service. The Result: This referral program was incredibly effective. Dropbox saw a dramatic increase in user sign-ups, growing from 100,000 to 4 million users in just 15 months. The viral growth driven by this hack helped Dropbox become a major player in the cloud storage market.

8 replies13 likes

Replies (8)

Shashank

Stealth • 8m

A simple and easy way to grow their user base

1 replies1 like

Anonymous 3
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slice • 8m

The Best thing they did: didn't overcomplicate their referral program, making it easy for users to understand and participate.

1 replies1 like

Anonymous 2

Stealth • 8m

This called making your users your "brand ambassadors" and it very well works!

1 replies1 like

Anonymous 1

Stealth • 8m

Dropbox's referral program is a perfect example of how a simple yet effective growth hack can skyrocket a startup's user base, Kutrim using similar tactics

1 replies1 like

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so, only premium users will be able to take part in the creators program?

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