No money, no problem: How freemium model and content fueled 150% growth 1. Airbnb's Political Piggyback โ Crafted cereal boxes themed after 2008 presidential candidates โ Sold out, got press attention, funded their startup Lesson: Ride trending topics creatively 2. Dropbox's Viral Referral Program โ Offered free storage for referrals โ Grew users from 100K to 4M in 15 months Lesson: Make sharing rewarding 3. Hotmail's Email Signature Hack โ Added "PS: I love you. Get your free email at Hotmail" to every email โ Reached 12 million users in 18 months Lesson: Turn users into advertisers 4. Buffer's Guest Blogging Bonanza โ Wrote 150 guest posts in 9 months โ Gained first 100K users Lesson: Share knowledge generously 5. Spotify's Exclusive Invites โ Created buzz with invite-only access โ People clamored to join the "elite" group Lesson: Scarcity breeds desire The Common Thread: โข Creativity trumps cash โข Users become marketers โข Value drives virality ~ Fllw fr more on medial โฅ
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