No money, no problem: How freemium model and content fueled 150% growth 1. Airbnb's Political Piggyback ā Crafted cereal boxes themed after 2008 presidential candidates ā Sold out, got press attention, funded their startup Lesson: Ride trending topics creatively 2. Dropbox's Viral Referral Program ā Offered free storage for referrals ā Grew users from 100K to 4M in 15 months Lesson: Make sharing rewarding 3. Hotmail's Email Signature Hack ā Added "PS: I love you. Get your free email at Hotmail" to every email ā Reached 12 million users in 18 months Lesson: Turn users into advertisers 4. Buffer's Guest Blogging Bonanza ā Wrote 150 guest posts in 9 months ā Gained first 100K users Lesson: Share knowledge generously 5. Spotify's Exclusive Invites ā Created buzz with invite-only access ā People clamored to join the "elite" group Lesson: Scarcity breeds desire The Common Thread: ⢠Creativity trumps cash ⢠Users become marketers ⢠Value drives virality ~ Fllw fr more on medial ā„
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