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Stealth • 3m

No money, no problem: How freemium model and content fueled 150% growth 1. Airbnb's Political Piggyback → Crafted cereal boxes themed after 2008 presidential candidates → Sold out, got press attention, funded their startup Lesson: Ride trending topics creatively 2. Dropbox's Viral Referral Program → Offered free storage for referrals → Grew users from 100K to 4M in 15 months Lesson: Make sharing rewarding 3. Hotmail's Email Signature Hack → Added "PS: I love you. Get your free email at Hotmail" to every email → Reached 12 million users in 18 months Lesson: Turn users into advertisers 4. Buffer's Guest Blogging Bonanza → Wrote 150 guest posts in 9 months → Gained first 100K users Lesson: Share knowledge generously 5. Spotify's Exclusive Invites → Created buzz with invite-only access → People clamored to join the "elite" group Lesson: Scarcity breeds desire The Common Thread: • Creativity trumps cash • Users become marketers • Value drives virality ~ Fllw fr more on medial ♥

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