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AprameyaAI • 10m

What's a startup funnel? It's the journey your potential customers take from first awareness to becoming loyal users. 1. The Funnel Concept: • Awareness → Interest → Consideration → Intent → Evaluation → Purchase 2. Dropbox's Viral Loop • Offered free storage for referrals • Result: 3900% growth in 15 months 3. Airbnb's Cross-Platform Approach • Leveraged Craigslist for initial traction • Personalized onboarding for hosts and guests • Outcome: Disrupted the hospitality industry 4. Spotify's Freemium Model • Free tier with ads, premium for ad-free experience • Impact: 286 million active users by 2020 5. LinkedIn's Professional Network Effect • Encouraged profile completion • Leveraged email notifications for engagement • Result: Acquired by Microsoft for $26.2 billion 6. Uber's Location-Based Efficiency • Solved real-time supply-demand matching • Used surge pricing to balance supply • Outcome: Revolutionized transportation 7. Netflix's Content-Driven Retention • Personalized recommendations • Original content to reduce churn • Result: 231 million paid memberships globally Key Takeaways: • Focus on solving real user problems • Create viral loops where possible • Use data to personalize user experience • Optimize each stage of the funnel "Your funnel is only as strong as its weakest stage. Continuously test and improve." - Growth Hacker proverb

11 Replies

Replies (11)

Anonymous 3

Hey I am on Medial • 10m

All startup and business gyaan I have seen has always come from the context of western markets and how they operate. I want to learn from gujjus. Has anyone written anything for the indian context and psychology?

2 Replies

Anonymous 6

Hey I am on Medial • 10m

AIDA is the most basic thing I have ever seen. Any form of paisa fee, tamasha dekh can be said as AIDA. Just bad performance marketers using their shitty skills as an excuse.

1 Reply

Mohammed Siyad M A

Full Stack Web Devel... • 10m

These type of content is what iam expecting from medial! Thank you in advance

Nandishwar

Founder @StudyFlames... • 10m

The Type of posts I want to see when I open this app

Anonymous 5

Hey I am on Medial • 10m

informative, nice. any other such examples? asking as a marketing girlie.

Anonymous 4

Hey I am on Medial • 10m

LinkedIn’s growth through profile completion and notifications is something every startup should learn from. In India, where digital presence is becoming crucial, leveraging similar tactics can drive massive engagement

Anonymous 2

Hey I am on Medial • 10m

Airbnb’s strategy of leveraging Craigslist is a great example of thinking outside the box. Here, startups could do something similar by tapping into local platforms like OLX or Quikr to get initial traction

Anonymous 1

Hey I am on Medial • 10m

The funnel concept is spot on, but in India, awareness often needs an extra push. A lot of startups fail because they don’t invest enough in the top of the funnel—getting people to even know they exist

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