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Stealth • 5m

What's a startup funnel? It's the journey your potential customers take from first awareness to becoming loyal users. 1. The Funnel Concept: • Awareness → Interest → Consideration → Intent → Evaluation → Purchase 2. Dropbox's Viral Loop • Offered free storage for referrals • Result: 3900% growth in 15 months 3. Airbnb's Cross-Platform Approach • Leveraged Craigslist for initial traction • Personalized onboarding for hosts and guests • Outcome: Disrupted the hospitality industry 4. Spotify's Freemium Model • Free tier with ads, premium for ad-free experience • Impact: 286 million active users by 2020 5. LinkedIn's Professional Network Effect • Encouraged profile completion • Leveraged email notifications for engagement • Result: Acquired by Microsoft for $26.2 billion 6. Uber's Location-Based Efficiency • Solved real-time supply-demand matching • Used surge pricing to balance supply • Outcome: Revolutionized transportation 7. Netflix's Content-Driven Retention • Personalized recommendations • Original content to reduce churn • Result: 231 million paid memberships globally Key Takeaways: • Focus on solving real user problems • Create viral loops where possible • Use data to personalize user experience • Optimize each stage of the funnel "Your funnel is only as strong as its weakest stage. Continuously test and improve." - Growth Hacker proverb

11 replies80 likes

Replies (11)

Mohammed Siyad M A

Stealth • 5m

These type of content is what iam expecting from medial! Thank you in advance

0 replies6 likes

Nandishwar

Stealth • 5m

The Type of posts I want to see when I open this app

0 replies4 likes

Anonymous 6

Stealth • 5m

AIDA is the most basic thing I have ever seen. Any form of paisa fee, tamasha dekh can be said as AIDA. Just bad performance marketers using their shitty skills as an excuse.

1 replies1 like

Anonymous 5

Stealth • 5m

informative, nice. any other such examples? asking as a marketing girlie.

0 replies1 like

Anonymous 4

Stealth • 5m

LinkedIn’s growth through profile completion and notifications is something every startup should learn from. In India, where digital presence is becoming crucial, leveraging similar tactics can drive massive engagement

0 replies

Anonymous 3

Stealth • 5m

All startup and business gyaan I have seen has always come from the context of western markets and how they operate. I want to learn from gujjus. Has anyone written anything for the indian context and psychology?

2 replies1 like

Anonymous 2

Stealth • 5m

Airbnb’s strategy of leveraging Craigslist is a great example of thinking outside the box. Here, startups could do something similar by tapping into local platforms like OLX or Quikr to get initial traction

0 replies

Anonymous 1

Stealth • 5m

The funnel concept is spot on, but in India, awareness often needs an extra push. A lot of startups fail because they don’t invest enough in the top of the funnel—getting people to even know they exist

0 replies

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