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What's a startup funnel? It's the journey your potential customers take from first awareness to becoming loyal users. 1. The Funnel Concept: • Awareness → Interest → Consideration → Intent → Evaluation → Purchase 2. Dropbox's Viral Loop • Offered free storage for referrals • Result: 3900% growth in 15 months 3. Airbnb's Cross-Platform Approach • Leveraged Craigslist for initial traction • Personalized onboarding for hosts and guests • Outcome: Disrupted the hospitality industry 4. Spotify's Freemium Model • Free tier with ads, premium for ad-free experience • Impact: 286 million active users by 2020 5. LinkedIn's Professional Network Effect • Encouraged profile completion • Leveraged email notifications for engagement • Result: Acquired by Microsoft for $26.2 billion 6. Uber's Location-Based Efficiency • Solved real-time supply-demand matching • Used surge pricing to balance supply • Outcome: Revolutionized transportation 7. Netflix's Content-Driven Retention • Personalized recommendations • Original content to reduce churn • Result: 231 million paid memberships globally Key Takeaways: • Focus on solving real user problems • Create viral loops where possible • Use data to personalize user experience • Optimize each stage of the funnel "Your funnel is only as strong as its weakest stage. Continuously test and improve." - Growth Hacker proverb
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