What's a startup funnel?
It's the journey your potential customers take from first awareness to becoming loyal users.
1. The Funnel Concept:
• Awareness → Interest → Consideration → Intent → Evaluation → Purchase
2. Dropbox's Viral Loop
• O
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Anonymous 1
Stealth • 1m
The funnel concept is spot on, but in India, awareness often needs an extra push. A lot of startups fail because they don’t invest enough in the top of the funnel—getting people to even know they exist
