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The Craigslist Coup: How Airbnb Growth-Hacked Its Way to the Top In its early days Airbnb pulled off one of the cleverest growth hacks in startup history. Faced with low traffic and brand recognition they set their sights on Craigslist a platform fl

Welcome to OUT OF THE BOX MARKETING! EP=21 (Puma) "This is One of the best social media marketing" Let's dive in... Puma launched a social media campaign called "PUMA DIVE," and the rules were simple. 1. Upload any diving picture to Twitter. 2.

hey I’m building SafeBazaar — a trust-enabled P2P marketplace for India where people can buy/sell safely with escrow, courier booking, and middleman-assisted transactions. Think OLX + Razorpay + trust. Built the MVP solo. Got initial traction. Talkin

What's a startup funnel? It's the journey your potential customers take from first awareness to becoming loyal users. 1. The Funnel Concept: • Awareness → Interest → Consideration → Intent → Evaluation → Purchase 2. Dropbox's Viral Loop • O

Transforming Informal Lending & Business Payments – Le’udhaar (Bindasss de udhaar!) I’m working on Le’udhaar, a peer-to-peer lending platform designed to make informal lending and business payments seamless through auto-debits. Whether lending to f

Day 7 of The Startup Mafia Series: The Secret Deals That Happen Before Startups Even Launch Most people think startups raise money after launching. The truth? Many of the biggest startups get funded before they even exist. By the time you hear abo

The Entertainment Revolution We all are aware about the effects of short form content which became popular with the arrival of TikTok. Let it be Instagram reels, YouTube Shorts, TikTok or any other short video app we all have spent several hours sc

7 Brutally Honest Insights on Indian Startups in 2025 1. AI Everywhere: Indian startups are leveraging AI like there's no tomorrow , they are just integrating AI in every step even when there's no proper use. It's a Buzz like " Dot-com Bubble" - Va

What Seed VCs Really Think (But Don’t Say Out Loud) Ever pitched a VC and heard this? “It’s early for us.” “Great team, but we’re gonna pass for now.” “Keep us updated.” Translation: ❌ You didn’t pass their internal decision tree. Here’s a quick

𝗛𝗼𝘄 𝗱𝗶𝗱 𝗝𝗖 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮𝗻 𝗮𝗰𝗰𝗶𝗱𝗲𝗻𝘁𝗮𝗹 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿? Jitendra Choksey (JC) started his career as a software engineer before transitioning into fitness. In 2014, he launched a Facebook group, SQUATS, which quickly gain