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LIKHITH

Stealth • 4m

Welcome to OUT OF THE BOX MARKETING! EP=21 (Puma) "This is One of the best social media marketing" Let's dive in... Puma launched a social media campaign called "PUMA DIVE," and the rules were simple. 1. Upload any diving picture to Twitter. 2. Tag Puma. The more similar the dive looks with the Puma logo, the higher the discount percentage. They used A.I to determine the percentage of similarity and distributed discount coupons accordingly. For example, if your uploaded dive pic matched the logo 88%, you would receive an 88% discount coupon. This was a hit because people found Puma logo everywhere around them😄 and uploaded it. What do you guys think of this campaign ? Do let me know below !

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