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Rajan Paswan
Building for idea gu... • 1y
McDonald's "No Vote, No Choice" Campaign in 2019 In the run-up to the 2019 Indian General Elections, McDonald's India, in collaboration with the DDB Mudra Group, launched an innovative campaign titled "No Vote, No Choice." Campaign Concept: The core idea of the campaign was simple yet impactful: customers who didn't vote were served a different meal than what they ordered. This symbolized the loss of choice that comes with not voting. The slogan "No Vote, No Choice" resonated strongly, creating a direct link between the act of voting and the power to choose. Execution: - In-Store Experience: Customers were directly engaged with the campaign message through their meal orders. - Social Media: The campaign was amplified on various social media platforms, encouraging a broader audience to reflect on the importance of voting. Impact: This campaign effectively highlighted civic responsibility and sparked widespread conversation about the significance of voting in a democracy.
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