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Rajan Paswan

Honorary Mentions - ... • 12m

Hack Used By Startup #11 McDonald's Clever Marketing with Yellow Flowers!! The Problem: McDonald's aimed to enhance its brand image by integrating more creative and eco-friendly advertising strategies. The Idea: In California, McDonald's planted California poppies in the shape of their iconic golden arches along roadsides. These vibrant flowers were chosen for their eye-catching color and their status as the state flower of California. How It Worked: The poppies were planted in high-traffic areas where they would be easily visible to drivers and pedestrians. As the flowers bloomed, the distinctive "M" shape became a natural and visually appealing advertisement. The Result: The campaign drew significant public attention and praise. The use of the state flower also resonated with local pride and community identity. This approach effectively boosted McDonald's image, showcasing their commitment to innovative and sustainable marketing strategies.

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