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Rishi Chavan

Inquisitive • 1d

Ever come across Hoovu Fresh? This Bengaluru-based startup—founded by sisters Yeshoda and Rhea Karuturi—changed how we get fresh pooja flowers delivered home. They went on Shark Tank India, asked for ₹80 lakh for 1% equity (at an ₹80 crore valuation), and ended up getting ₹1 crore for 2% equity from Aman Gupta and Peyush Bansal. Smart move. What’s cool is how they’re doing so much more than just flower delivery now: Their tech-packed packaging makes flowers last up to 15 days (typically, it's just 2–3 days). They've slashed wastage down from around 40–60% to just 3%, and even turn leftover petals into incense sticks and other products. As of early 2023, they were delivering 150,000+ orders/month across major cities—Bengaluru, Hyderabad, Mumbai, Delhi, and more. They forged partnerships with online giants like BigBasket, Zepto, Swiggy, MilkBasket, and their own site—making puja flowers just a few taps away. Raised ₹6.45 crore in pre-Series A led by Sauce.VC (Dec 2022), and continue to expand their product line with puja essentials like incense and curated festival bundles. It's crazy how they took a traditional space—puja flowers—and turned it into a sleek, tech-infused business.

4 Replies

Replies (4)

Shrinath
•

NexLabs • 1d

Noice

PRATHAM

Experimenting On lea... • 1d

that's some real growth out there with such amazing metrics whereas there's also another side called " Hood "

Anonymous 1

Hey I am on Medial • 1d

A lot! Mostly during festivities in blr, but that’s all there’s to it. Unorganised still rules the market

Mohd Rihan

Student| Passionate ... • 1d

🔥

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