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Vansh Khandelwal

Stealth • 4m

Cycle Pure Agarbatti revolutionized the incense industry with its diverse range of 500 fragrances and innovative products like sambrani and dhoops. Their unique marketing approach, visiting shops to light agarbattis, 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐝𝐞𝐦𝐚𝐧𝐝, making the product essential. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭 deeply, they linked their incense to cultural and spiritual sentiments, enhancing its value. They established an 𝐨𝐦𝐧𝐢-𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐬𝐚𝐥𝐞𝐬 𝐧𝐞𝐭𝐰𝐨𝐫𝐤 and 𝐝𝐢𝐯𝐞𝐫𝐬𝐢𝐟𝐢𝐞𝐝 into puja essentials and air fresheners through Ripple Fragrances. Their community efforts, customer focus, and celebrity endorsements, including Amitabh Bachchan, have solidified their brand’s leadership in India’s incense market. With a commitment to quality and tradition, Cycle Pure Agarbatti continues to thrive.

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