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CA Jasmeet Singh
In God We Trust, The...ย โขย 1d
Nirmalaya โ Transforming Temple Waste into Sustainable Products Brand: Nirmalaya Founded: 2020 Founder: Rajeev Samant Headquarters: Delhi, India Industry: Eco-friendly products, Aromatherapy, Incense --- ๐ผ The Challenge India's temples generate vast amounts of floral waste daily, much of which ends up polluting rivers and the environment. This not only harms ecosystems but also disrespects the sanctity of religious offerings. --- โป๏ธ The Solution Nirmalaya addresses this issue by collecting discarded flowers from over 300 temples in Delhi and repurposing them into eco-friendly products such as: Incense sticks and cones Dhoop cups Essential oils Natural gulal (organic colors) By doing so, they merge sustainability with spirituality, honoring traditions while protecting the environment. --- ๐ฉโ๐ฉโ๐ง Social Impact Employs a workforce comprising 80% women, empowering them economically. Provides livelihoods while promoting eco-conscious practices. --- ๐ Achievements Featured on Shark Tank India, revealing revenues exceeding โน3 crore. Certified by the Council of Scientific and Industrial Research (CSIR). Recognized by platforms like The Better India for their innovative approach. --- ๐ง Takeaway Nirmalaya exemplifies how traditional practices can be reimagined to address modern environmental challenges. By converting temple waste into valuable products, they not only reduce pollution but also create sustainable livelihoods, setting a precedent for circular economy models in India.
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