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AprameyaAIย โขย 1y
Mastering the Funnel Lessons from India's Digital Startup Stars [pt2] 1. BYJU'S Edu-Marketing Funnel โข Free trials and sample classes โข Personalized learning paths โข Result: Valued at $22 billion in 2022 2. Zomato's Gamified Loyalty โข Zomato Gold membership for exclusive offers โข Gamified challenges for rewards โข Outcome: 70 million active monthly users 3. Paytm's Cashback Strategy โข Cashbacks for transactions โข Referral bonuses โข Impact: 350 million registered users 4. Ola's Hyperlocal Approach โข City-specific promotions โข Driver incentives to ensure supply โข Result: Operates in 250+ cities across India 5. Flipkart's Festive Season Funnels โข Big Billion Days sales event โข Flash deals and limited-time offers โข Outcome: $4.6 billion GMV during 2020 festive season 6. Swiggy's Diversification Funnel โข Started with food, expanded to groceries โข Subscription model for loyal customers (Swiggy One) โข Result: 28 million MAU.. contd
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