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AprameyaAI • 11m
Mastering the Funnel Lessons from India's Digital Startup Stars [pt2] 1. BYJU'S Edu-Marketing Funnel • Free trials and sample classes • Personalized learning paths • Result: Valued at $22 billion in 2022 2. Zomato's Gamified Loyalty • Zomato Gold membership for exclusive offers • Gamified challenges for rewards • Outcome: 70 million active monthly users 3. Paytm's Cashback Strategy • Cashbacks for transactions • Referral bonuses • Impact: 350 million registered users 4. Ola's Hyperlocal Approach • City-specific promotions • Driver incentives to ensure supply • Result: Operates in 250+ cities across India 5. Flipkart's Festive Season Funnels • Big Billion Days sales event • Flash deals and limited-time offers • Outcome: $4.6 billion GMV during 2020 festive season 6. Swiggy's Diversification Funnel • Started with food, expanded to groceries • Subscription model for loyal customers (Swiggy One) • Result: 28 million MAU.. contd
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