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Mastering the Funnel Lessons from India's Digital Startup Stars [pt2] 1. BYJU'S Edu-Marketing Funnel • Free trials and sample classes • Personalized learning paths • Result: Valued at $22 billion in 2022 2. Zomato's Gamified Loyalty • Zomato Gold membership for exclusive offers • Gamified challenges for rewards • Outcome: 70 million active monthly users 3. Paytm's Cashback Strategy • Cashbacks for transactions • Referral bonuses • Impact: 350 million registered users 4. Ola's Hyperlocal Approach • City-specific promotions • Driver incentives to ensure supply • Result: Operates in 250+ cities across India 5. Flipkart's Festive Season Funnels • Big Billion Days sales event • Flash deals and limited-time offers • Outcome: $4.6 billion GMV during 2020 festive season 6. Swiggy's Diversification Funnel • Started with food, expanded to groceries • Subscription model for loyal customers (Swiggy One) • Result: 28 million MAU.. contd

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Dear @Zomato 😐 Now what is this "Festive season fee". You need to give offers instead you guys are charging. This is ridiculous. Different ways to earn money. And worst part is people just order without checking as you hide "bill summary" now!!

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