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Purnendu Mukherjee

Doxlib • 3d

Startup Survival Story - 2 Mailchimp: The Power of Pivoting _________________________________ Mailchimp began as a side project offering email marketing services to small businesses. For years, the founders, Ben Chestnut and Dan Kurzius, struggled to gain traction. In 2007, they pivoted from offering a paid subscription model to a freemium model, allowing users to access basic features for free. This shift exploded their user base, turning Mailchimp into a billion-dollar company. Key Lesson: Listening to your users and adapting your model can transform your business.

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