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YouTube • 20d

Mailchimp grew from a humble side project to a $12 billion acquisition without venture capital by aligning success with customers’ growth. Their freemium model let small businesses start free, naturally upgrading as they scaled. Every email became an ad through branded footers, and referrals fueled exponential growth. Instead of chasing big enterprise clients or massive funding, they focused relentlessly on underserved small businesses, built a lovable brand, and turned constraints into advantages. Mailchimp proves that sustainable, customer-focused growth can outlast hype and that bootstrapping with creativity can create an enduring, world-class company.

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