mysterious guyย โขย 2m
How The Whole Truth hit โน100Cr ARR without celebrity ads Founded by Shashank Mehta in 2019, The Whole Truth started as a blog about clean eating โ and turned into a booming D2C food brand. What worked: Brutally honest branding โ full ingredient transparency, no sugar-coating (literally). Used the founderโs personal story (former fat kid) as the brand voice. Leveraged YouTube and Instagram with educational, no-BS content โ not influencers. Launched with protein bars, then expanded into cereals and spreads. By 2023, they crossed โน100 crore ARR โ all while staying true to their โtruth-firstโ approach.
Fcuk imposter syndro...ย โขย 5m
The Whole Truth Raises $15M in Series C Round Led by Sofina Clean-label health food brand The Whole Truth (TWT) has secured $15 million in a Series C round led by Sofina, with continued support from existing investors, including Z47, Peak XV Partner
See MoreBelieve me, itโs not...ย โขย 5m
A startup I cheer for: The Whole Truth raised โน133 Cr in a Series C. โญ๏ธInvestors include: Peak XV, Z47, Nithin Kamath, Ashneer Grover and other Indv. inv. TWT' was started by Shashank Mehta in 2019, with one clear purpose โ Creating clean food wh
See MoreDigital Marketer (Me...ย โขย 1y
Hi Medial family ๐ A product that solves a problem you have can be a business goldmine. This is exactly what The Whole Truth is for Shashank Mehta. Here is Day(4/10) product case study Today we will be going to cover"THE WHOLE TRUTH"(TWT) More t
See MorePassionate about cre...ย โขย 7m
Most of the D2C brands are either burning funding money or are profitable only with very unique product. Still why people are running to build consumer brands going D2C. Clothing mostly brands without differentiation will die soon when trying to
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Set2Scoreย โขย 2m
๐๐ผ๐ ๐ฑ๐ถ๐ฑ ๐ง๐ต๐ฒ ๐ช๐ต๐ผ๐น๐ฒ ๐ง๐ฟ๐๐๐ต ๐ฒ๐๐๐ฎ๐ฏ๐น๐ถ๐๐ต ๐ถ๐๐ ๐ฝ๐น๐ฎ๐ฐ๐ฒ ๐ถ๐ป ๐๐ต๐ฒ ๐ต๐ฒ๐ฎ๐น๐๐ต๐ ๐ณ๐ผ๐ผ๐ฑ ๐ฐ๐ฎ๐๐ฒ๐ด๐ผ๐ฟ๐? Founded in 2019 by Shashank Mehta, a former Unilever marketing executive Inspired by his personal battle with obes
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The Institute of Chartered Accountants of Indiaย โขย 3m
Indian Consumer Market 101 Ever wondered how new-age brands are winning the Indian consumer's heart? Dive deep into the journey of some of the most exciting brands: โจ Atomberg Technologies ๐ CosMix ๐ซ The Whole Truth Foods โ๏ธ Zostel ๐ฎ Astrotalk โค
See MoreHelping Artists Find...ย โขย 6m
Exposed: The Truth Behind Volkai โ Is It Truly India Made AI? So, I recently dug into the buzz around Volkai, the AI company gaining fame as Indiaโs very own innovation in the AI space. Everyone's been hyping it up for being completely built from
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Set2Scoreย โขย 1m
๐ ๐ฟ๐ฒ๐ฐ๐ฒ๐ป๐๐น๐ ๐ณ๐ผ๐๐ป๐ฑ ๐ฎ ๐๐ฒ๐ฟ๐ ๐ต๐ฒ๐ฎ๐น๐๐ต๐ ๐๐ป๐ฎ๐ฐ๐ธ ๐ถ๐๐ฒ๐บ๐ ๐ณ๐ฟ๐ผ๐บ ๐๐ฟ๐ผ๐ผ๐๐ !! Troovy was founded in 2021 by Aditya Mukherjee and Mansi Baranwal in Gurugram, Haryana. Aditya Mukherjee is the CBO and has previously worked a
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Medialย โขย 5m
Top News of the Week 1. Funding: - On a weekly basis, startup funding dropped by nearly 51% to $184.4 million as compared to around $375.52 million raised during the previous week. - In the growth-stage funding landscape this week, B2B e-commerce
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Faad Networkย โขย 7m
Meet the woman from IIT who sold her startup to Hindustan Unilever for 264 CR. 1. Born to a mother who worked as an officer with the Punjab government's healthcare department, Aarti would constantly wake up in the middle of the night for medical eme
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