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The Whole Truth Raises $15M in Series C Round Led by Sofina Clean-label health food brand The Whole Truth (TWT) has secured $15 million in a Series C round led by Sofina, with continued support from existing investors, including Z47, Peak XV Partner

A startup I cheer for: The Whole Truth raised ₹133 Cr in a Series C. ⏭️Investors include: Peak XV, Z47, Nithin Kamath, Ashneer Grover and other Indv. inv. TWT' was started by Shashank Mehta in 2019, with one clear purpose → Creating clean food wh

Hi Medial family 👋 A product that solves a problem you have can be a business goldmine. This is exactly what The Whole Truth is for Shashank Mehta. Here is Day(4/10) product case study Today we will be going to cover"THE WHOLE TRUTH"(TWT) More t

𝗛𝗼𝘄 𝗱𝗶𝗱 𝗧𝗵𝗲 𝗪𝗵𝗼𝗹𝗲 𝗧𝗿𝘂𝘁𝗵 𝗲𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝗶𝘁𝘀 𝗽𝗹𝗮𝗰𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗵𝗲𝗮𝗹𝘁𝗵𝘆 𝗳𝗼𝗼𝗱 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆? Founded in 2019 by Shashank Mehta, a former Unilever marketing executive Inspired by his personal battle with obes

These Two Sisters Turned Homemade Snack Bars into a ₹500 Crore Brand — Here’s How They Did It From handing out protein bars at yoga classes to getting acquired by ITC in a ₹500 Cr deal the story of Yoga Bar is a lesson in hustle, health, and smart b

Most of the D2C brands are either burning funding money or are profitable only with very unique product. Still why people are running to build consumer brands going D2C. Clothing mostly brands without differentiation will die soon when trying to

Indian Consumer Market 101 Ever wondered how new-age brands are winning the Indian consumer's heart? Dive deep into the journey of some of the most exciting brands: ✨ Atomberg Technologies 👑 CosMix 🍫 The Whole Truth Foods ✈️ Zostel 🔮 Astrotalk ❤

The Whole Truth: Navigating the Healthy Food Market argues brands must crack the taste code to capture a market projected to grow 20% to $30B by 2026. Prioritize R&D and in‑house manufacturing to balance flavor, nutrition and shelf life. Target custo

We Say We Care About Ingredients. But Do We Really? Every product we use has a story hidden in its ingredient list. Shampoo. Skincare. Packaged food. Household cleaners. We glance at the back label. We see long chemical names. And most of us move