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mysterious guyĀ ā¢Ā 3m
How The Whole Truth hit ā¹100Cr ARR without celebrity ads Founded by Shashank Mehta in 2019, The Whole Truth started as a blog about clean eating ā and turned into a booming D2C food brand. What worked: Brutally honest branding ā full ingredient transparency, no sugar-coating (literally). Used the founderās personal story (former fat kid) as the brand voice. Leveraged YouTube and Instagram with educational, no-BS content ā not influencers. Launched with protein bars, then expanded into cereals and spreads. By 2023, they crossed ā¹100 crore ARR ā all while staying true to their ātruth-firstā approach.
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