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A startup I cheer for: The Whole Truth raised ₹133 Cr in a Series C. ⏭️Investors include: Peak XV, Z47, Nithin Kamath, Ashneer Grover and other Indv. inv. TWT' was started by Shashank Mehta in 2019, with one clear purpose → Creating clean food wh

How The Whole Truth hit ₹100Cr ARR without celebrity ads Founded by Shashank Mehta in 2019, The Whole Truth started as a blog about clean eating — and turned into a booming D2C food brand. What worked: Brutally honest branding — full ingredient tr

The Whole Truth Raises $15M in Series C Round Led by Sofina Clean-label health food brand The Whole Truth (TWT) has secured $15 million in a Series C round led by Sofina, with continued support from existing investors, including Z47, Peak XV Partner

I am launching a healthy food brand focused on providing natural, nutritious, and delicious alternatives to processed foods. Our product line will include healthy sauces, mayonnaise, cheese, chips, chocolates, and other natural products, all made wit

✨ Let’s Talk Beauty: Do We Really Know What We’re Using? ✨ The beauty industry has come a long way, but there are still so many loopholes—hidden ingredients, misleading claims, and a serious lack of transparency. Consumers deserve better, don’t you

Minimalist became a pretty big deal in India's online beauty world by keeping things simple.They focused on clear ingredients, honest claims, and no fancy packaging. Basically, they told people exactly what was in their products and what those ingred

𝗛𝗼𝘄 𝗠𝗶𝗻𝗶𝗺𝗮𝗹𝗶𝘀𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗱 ₹𝟭𝟬𝟬 𝗰𝗿𝗼𝗿𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗶𝗻 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟮 𝘆𝗲𝗮𝗿𝘀 ? Founded in 2020 as an Indian skincare and beauty brand focused on transparency and clean beauty. Operates thro

Unpopular opinion: Sometimes, telling the truth gets you blocked😮‍💨 I recently had someone reach out asking me to join their startup as a co-founder. When I asked about the idea, I gave my honest feedback based on my perspective. The response? I g

zepto is losing its sheen while swiggy instamart is getting more traction atleast in HYD. Zepto half-clever juggling of coupon offers and arrogant customer care is long term valhala for them. In contrast to that, Swiggy instamart is honest, simple an

At The Organics, we believe that nature provides us with everything we need to care for our skin. Our mission is to create high-quality, organic homemade soaps that are free from harmful chemicals and synthetic ingredients. Each bar is crafted with l