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A startup I cheer for: The Whole Truth raised ₹133 Cr in a Series C. ⏭️Investors include: Peak XV, Z47, Nithin Kamath, Ashneer Grover and other Indv. inv. TWT' was started by Shashank Mehta in 2019, with one clear purpose → Creating clean food wh

How The Whole Truth hit ₹100Cr ARR without celebrity ads Founded by Shashank Mehta in 2019, The Whole Truth started as a blog about clean eating — and turned into a booming D2C food brand. What worked: Brutally honest branding — full ingredient tr

The Whole Truth Raises $15M in Series C Round Led by Sofina Clean-label health food brand The Whole Truth (TWT) has secured $15 million in a Series C round led by Sofina, with continued support from existing investors, including Z47, Peak XV Partner

I am launching a healthy food brand focused on providing natural, nutritious, and delicious alternatives to processed foods. Our product line will include healthy sauces, mayonnaise, cheese, chips, chocolates, and other natural products, all made wit

✨ Let’s Talk Beauty: Do We Really Know What We’re Using? ✨ The beauty industry has come a long way, but there are still so many loopholes—hidden ingredients, misleading claims, and a serious lack of transparency. Consumers deserve better, don’t you

💡 Low Investment Business Idea You Can Start Now: Dual Grape Packs 🍇 If you're someone who wants to start small but smart, hear me out: 👉 Buy green and black grapes from wholesale markets. 👉 Wash them, clean them properly, and pack them in boxe

we have made the packaging of our D2C and B2B frozen food brand we are starting from Ahmedabad first then we will target the whole Gujarat and move forward as per the process Any ideas to start or any suggestions to keep in mind during launch thi

Minimalist became a pretty big deal in India's online beauty world by keeping things simple.They focused on clear ingredients, honest claims, and no fancy packaging. Basically, they told people exactly what was in their products and what those ingred

👋 Hi everyone! I’m thrilled to announce that my app — MISTA — is launching soon! If you've ever felt confused by food or skincare labels, this one’s for you. Stay tuned. 💛 🚨 The Problem: Most packaged products today claim to be “natural,” “safe,”

'Click, watch, shop: The Consumer Opportunity in India' → Bessemer’s report is a good read on India’s next digital decade. Two shifts really stood out to me - 🥘 Wellness, lifestyle & clean eating → now essentials - Across my friend group and colle