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Chamarti Sreekar
Passionate about Pos... • 4m
The Whole Truth Raises $15M in Series C Round Led by Sofina Clean-label health food brand The Whole Truth (TWT) has secured $15 million in a Series C round led by Sofina, with continued support from existing investors, including Z47, Peak XV Partners, and Sauce.VC. Notable angel investors such as Nithin Kamath (Zerodha), Sriharsha Majety (Swiggy), and Jaydeep Burman (Rebel Foods) have previously backed the company. The funds will support in-house manufacturing expansion, talent acquisition, and category growth. Founded by ex-Unilever marketer Shashank Mehta, TWT offers protein bars, peanut butter, dark chocolates, energy bars, and muesli, with 80-85% of sales coming from its website. The company is broadening its consumer base beyond fitness enthusiasts to include women, teenagers, and older adults. TWT reported an 81% year-on-year revenue growth, reaching ₹65.3 crore in FY24 while reducing losses by 33%. It competes with brands like Yoga Bar, Slurrp Farm, True Elements, Opensecrets, and Monsoon Harvest.
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A startup I cheer for: The Whole Truth raised ₹133 Cr in a Series C. ⏭️Investors include: Peak XV, Z47, Nithin Kamath, Ashneer Grover and other Indv. inv. TWT' was started by Shashank Mehta in 2019, with one clear purpose → Creating clean food wh
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