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Chamarti Sreekar

Passionate about Pos... • 1m

The Whole Truth Raises $15M in Series C Round Led by Sofina Clean-label health food brand The Whole Truth (TWT) has secured $15 million in a Series C round led by Sofina, with continued support from existing investors, including Z47, Peak XV Partners, and Sauce.VC. Notable angel investors such as Nithin Kamath (Zerodha), Sriharsha Majety (Swiggy), and Jaydeep Burman (Rebel Foods) have previously backed the company. The funds will support in-house manufacturing expansion, talent acquisition, and category growth. Founded by ex-Unilever marketer Shashank Mehta, TWT offers protein bars, peanut butter, dark chocolates, energy bars, and muesli, with 80-85% of sales coming from its website. The company is broadening its consumer base beyond fitness enthusiasts to include women, teenagers, and older adults. TWT reported an 81% year-on-year revenue growth, reaching ₹65.3 crore in FY24 while reducing losses by 33%. It competes with brands like Yoga Bar, Slurrp Farm, True Elements, Opensecrets, and Monsoon Harvest.

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Replies (1)

Anonymous 1

Hey I am on Medial • 1m

Health conscious folks love it, but mass consumers still reach for cheaper, tastier, and more familiar snacks. Scaling beyond fitness nerds won’t be easy because I rarely see anyone read labels anyway

0 replies

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Hi Medial family 👋 A product that solves a problem you have can be a business goldmine. This is exactly what The Whole Truth is for Shashank Mehta. Here is Day(4/10) product case study Today we will be going to cover"THE WHOLE TRUTH"(TWT) More t