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VCGuy
Believe me, itโs not...ย โขย 2m
A startup I cheer for: The Whole Truth raised โน133 Cr in a Series C. โญ๏ธInvestors include: Peak XV, Z47, Nithin Kamath, Ashneer Grover and other Indv. inv. TWT' was started by Shashank Mehta in 2019, with one clear purpose โ Creating clean food where every ingredient is proudly declared, true to โThe Whole Truth.โ(with nothing to hide) Starting with Food bars and muesli, TWT has expanded to - (1). Protein powder, energy bars (2). Peanut butter and Chocolate ๐ถTracxn data on financials - (a). FY24 - โน70.6 Cr (up 92%), FY 23 - โน36.7 Cr (up 118%) (b). Loss FY24 - โน23.8 Cr, FY23 - โน35.5 Cr ๐TWT has built a strong moat and their marketing strategy is genius- - One of the first brands built on the 'clean label and transparent packaging' approach - Founder is visible in most of the videos โ a huge plus! - Launched 'Truth GPT' โ A GPT trained on TWT's expert food and fitness content - The website features a 'Learn' section with highly relevant content on food, a chemical dictionary, and whatโs good or bad to avoid. - The product is so loved, celebs promote it on Instagram organically. โญ๏ธTWT now commands a 41% market share and is valued at ~โน2,133 Cr, marking a 3.5x increase in its previous valuation.
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