๐คย โขย 2m
Minimalist became a pretty big deal in India's online beauty world by keeping things simple.They focused on clear ingredients, honest claims, and no fancy packaging. Basically, they told people exactly what was in their products and what those ingredients were supposed to do, without all the usual hype. This straightforward approach really clicked with Indian shoppers who were tired of confusing and over-the-top beauty marketing. They offered effective products without the fuss, and that's why they won over the D2C beauty market. Although i think Ordinary is doing better than minimalist atm , they have almost the same range of products except for the while and the black bottles. Here's a case study on Minimalist's strategy :
The Way I See Itย โขย 10m
The Ordinary: Disrupting Beauty with Trust and Transparency While big beauty brands played on insecurities and used flashy ads, The Ordinary took a different path, building a loyal following with a focus on simplicity and science. Created by Brandon
See MoreFcuk imposter syndro...ย โขย 6m
Hindustan Unilever Limited is in talks to acquire Minimalist, a Jaipur skincare brand, for โน3,000 crore. A deal could elevate Minimalist's valuation significantly, showcasing growth in the direct-to-consumer market as major FMCG companies pursue yo
See MoreFEEL THE PURITYย โขย 7m
โจ๏ธWhere purity meets care!โจ๏ธ Transform your beauty routine with Silky Pure-crafted with nature's finest ingredients, because you deserve products as pure as you are. Discover the world where purity meets care at www.silkypure.in Explore our website
See Moreย โขย
Set2Scoreย โขย 7m
๐๐ผ๐ ๐ ๐ถ๐ป๐ถ๐บ๐ฎ๐น๐ถ๐๐ ๐ฐ๐ผ๐บ๐ฝ๐ฎ๐ป๐ ๐ฎ๐ฐ๐ต๐ถ๐ฒ๐๐ฒ๐ฑ โน๐ญ๐ฌ๐ฌ ๐ฐ๐ฟ๐ผ๐ฟ๐ฒ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐ถ๐ป ๐น๐ฒ๐๐ ๐๐ต๐ฎ๐ป ๐ฎ ๐๐ฒ๐ฎ๐ฟ๐ ? Founded in 2020 as an Indian skincare and beauty brand focused on transparency and clean beauty. Operates thro
See Moreย โขย
Set2Scoreย โขย 6m
๐๐จ๐ ๐ฎ๐ฐ๐พ๐๐ถ๐ฟ๐ฒ๐ฑ ๐ฎ ๐ต๐ฌ.๐ฑ% ๐๐๐ฎ๐ธ๐ฒ ๐ถ๐ป ๐ ๐ถ๐ป๐ถ๐บ๐ฎ๐น๐ถ๐๐ !! Hindustan Unilever Limited (HUL) has acquired a 90.5% stake in Minimalist for โน2,955 crore, with plans to purchase the remaining 9.5% within two years. Minimalist, founded
See Moreย โขย
Medialย โขย 5m
๐๐ฎ๐ ๐ด ๐ผ๐ณ ๐ง๐ต๐ฒ ๐๐ป๐ฑ๐ถ๐ฎ๐ป ๐ฆ๐๐ฎ๐ฟ๐๐๐ฝ ๐ช๐ฎ๐ฟ ๐ฆ๐๐ผ๐ฟ๐ถ๐ฒ๐: ๐ก๐๐ธ๐ฎ๐ฎ ๐๐. ๐ ๐๐ป๐๐ฟ๐ฎ โ ๐ง๐ต๐ฒ ๐๐ฎ๐๐๐น๐ฒ ๐ณ๐ผ๐ฟ ๐๐ป๐ฑ๐ถ๐ฎโ๐ ๐๐ฎ๐๐ต๐ถ๐ผ๐ป & ๐๐ฒ๐ฎ๐๐๐ ๐๐บ๐ฝ๐ถ๐ฟ๐ฒ ๐ฎ๐ฌ๐ญ๐ฎ โ ๐ง๐ต๐ฒ ๐ฅ๐ถ๐๐ฒ ๐ผ๐ณ ๐๐ป๐ฑ๐ถ๐ฎโ๐ ๐๐ฒ๐ฎ๐๐๐ &
See MoreDownload the medial app to read full posts, comements and news.