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Minimalist became a pretty big deal in India's online beauty world by keeping things simple.They focused on clear ingredients, honest claims, and no fancy packaging. Basically, they told people exactly what was in their products and what those ingredients were supposed to do, without all the usual hype. This straightforward approach really clicked with Indian shoppers who were tired of confusing and over-the-top beauty marketing. They offered effective products without the fuss, and that's why they won over the D2C beauty market. Although i think Ordinary is doing better than minimalist atm , they have almost the same range of products except for the while and the black bottles. Here's a case study on Minimalist's strategy :
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Hindustan Unilever Limited is in talks to acquire Minimalist, a Jaipur skincare brand, for ā¹3,000 crore. A deal could elevate Minimalist's valuation significantly, showcasing growth in the direct-to-consumer market as major FMCG companies pursue yo
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The Ordinary: Disrupting Beauty with Trust and Transparency While big beauty brands played on insecurities and used flashy ads, The Ordinary took a different path, building a loyal following with a focus on simplicity and science. Created by Brandon
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āØļøWhere purity meets care!āØļø Transform your beauty routine with Silky Pure-crafted with nature's finest ingredients, because you deserve products as pure as you are. Discover the world where purity meets care at www.silkypure.in Explore our website
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šš¼š š š¶š»š¶šŗš®š¹š¶šš š°š¼šŗš½š®š»š š®š°šµš¶š²šš²š± ā¹šš¬š¬ š°šæš¼šæš² šæš²šš²š»šš² š¶š» š¹š²šš ššµš®š» š® šš²š®šæš ? Founded in 2020 as an Indian skincare and beauty brand focused on transparency and clean beauty. Operates thro
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ššØš š®š°š¾šš¶šæš²š± š® šµš¬.š±% ššš®šøš² š¶š» š š¶š»š¶šŗš®š¹š¶šš !! Hindustan Unilever Limited (HUL) has acquired a 90.5% stake in Minimalist for ā¹2,955 crore, with plans to purchase the remaining 9.5% within two years. Minimalist, founded
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Community-Driven Beauty Reviews: Are They the Future? š¤ With so many beauty products out there, how important is it to get honest feedback from a community? Would you trust a recommendation from a friend or an influencer more? Let's discuss āØ
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How did two boys from Jaipur sell their company to HUL for 3200 CR? ā”ļø October 2020āMohit and Rahul Yadav launch Minimalist in Jaipur, a Tier 2 city. They challenge misleading skincare claims with a science-backed approach inspired by The Ordinary.
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