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Greg
👤 • 2m
Minimalist became a pretty big deal in India's online beauty world by keeping things simple.They focused on clear ingredients, honest claims, and no fancy packaging. Basically, they told people exactly what was in their products and what those ingredients were supposed to do, without all the usual hype. This straightforward approach really clicked with Indian shoppers who were tired of confusing and over-the-top beauty marketing. They offered effective products without the fuss, and that's why they won over the D2C beauty market. Although i think Ordinary is doing better than minimalist atm , they have almost the same range of products except for the while and the black bottles. Here's a case study on Minimalist's strategy :
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