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vishakha Jangir

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Set2Score • 1d

𝗛𝗼𝘄 𝗱𝗶𝗱 𝗧𝗵𝗲 𝗪𝗵𝗼𝗹𝗲 𝗧𝗿𝘂𝘁𝗵 𝗲𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝗶𝘁𝘀 𝗽𝗹𝗮𝗰𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗵𝗲𝗮𝗹𝘁𝗵𝘆 𝗳𝗼𝗼𝗱 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆? Founded in 2019 by Shashank Mehta, a former Unilever marketing executive Inspired by his personal battle with obesity and the need for honest food labeling Based in Mumbai, India Operates under the legal entity Fitshit Health Solutions Pvt. Ltd. Offers clean-label food products with full ingredient transparency Product range includes protein bars, peanut butter, dark chocolates, protein powders, and muesli Follows a Direct-to-Consumer (D2C) model 80–85% of sales come through its website; the rest through gyms and health clubs Raised $37.6 million in funding across six rounds Latest Series C round in February 2025 raised $15.2 million Valued at ₹2,130 crore (~$256 million) as of 2025 Reported FY24 revenue of ₹70.6 crore (~$8.5 million) Employs around 200 people Competes with brands like OZiva, Plix, and Max Protein Ranks among the top clean food startups in India. Follow vishakha Jangir for more such business insights.

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