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Vansh Khandelwal
Full Stack Web Devel... • 3d
The Whole Truth: Navigating the Healthy Food Market argues brands must crack the taste code to capture a market projected to grow 20% to $30B by 2026. Prioritize R&D and in‑house manufacturing to balance flavor, nutrition and shelf life. Target customers via an ICP‑driven content strategy—“Cadet” content blending storytelling, education and entertainment—to convey values and build trust. Establish a consistent, authentic brand voice and position using the 6Ps. Use an omnichannel distribution model (e‑commerce plus brick‑and‑mortar) to boost availability and gather consumer data for reformulation. Invest in R&D, clear positioning and omnichannel content/distribution to meet evolving health‑conscious demand.
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