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Amritanshu Mittal

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Question for Content Marketers. As a dealership that specializes in selling products from a specific brand (e.g., Chevrolet), we understand that the buying journey involves two key decisions: first, the customer chooses the brand of the car, and then they choose the dealership from which to purchase it. Given this dynamic, how would you recommend structuring a content marketing funnel (TOFU, MOFU, BOFU) to guide potential buyers through both phases? Specifically, how can we align our content strategy with the customer’s journey through the awareness, consideration, and decision stages—both for choosing the car brand and for selecting our dealership as the provider?

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