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Hiral Jain

CA inter • 1y

Hello everyone! Day 2 of knowing about businesses that failed in India! CHEVROLET The car brand ranked as the 8th-largest manufacturer globally, faced challenges that eventually led to its exit from the Indian market. They stayed for 14 yrs but decided to leave India, why? Well price wars, competition, and gov policies were key features to leave. The cost of importing a car was very high so they decided to start manufacturing in India which was again costly, the competition of the Indias market was high, and Indians remained loyal with brands which were less costly and effective. Their market strategy also failed, they bought many good products that were made for families but failed to connect with the Indian audience we Indians are usually very emotional and we like connecting with our cars emotionally and they failed there even after being a FAMILY CAR. Moreover, people started looking at that car as just a CAR and thought that it was for people who wanted new experiences. Byeee!

19 Replies

Replies (19)

SamCtrlPlusAltMan
•

OpenAI • 1y

Chevy was one of most aspired brands at one time

2 Replies

Shaswat

Sovereign • 1y

After 2019 India car Market change a lot and now we can se all the companies cars on the Indian street Tata , Mahindra, Skoda Volkswagen etc

1 Reply

Shaswat

Sovereign • 1y

Chevrolet was failed the main reason is Indian coustomers cheap car mindset , Chevrolet even launched good cars they used to have in US and made specific cars for Indian market too like Tavera, Spark and , beat all these car was successfull . But at that time coustomers were busy in 3 companies like Maruti, Hyundai and Honda

1 Reply

Anirudh Gupta

CA Aspirant|Content ... • 1y

I think taxation policies and other policies should be a bit simpler for companies like this. Iam not sure about my opinion.

1 Reply

Anonymous 2

Hey I am on Medial • 1y

Wow, its sad as the market for middle ground luxury has just sprung in. And imo they could’ve been a great beneficiary.

1 Reply

Anonymous 1

Hey I am on Medial • 1y

I think it has more to do with governments favours for bigger Indian cars companies.

1 Reply

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