🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥

News

Messages

Try our Valuation Calculator →

Back

Jaswanth Jegan

Founder-Hexpertify.c... • 1y

“The Poor man’s Car” Failed Marketing Strategy #1 TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed The Tata Nano faced a significant positioning problem. Despite being marketed as the "People's Car," it became stigmatized as the "cheap" car, failing to resonate with its target audience and instead alienating potential buyers. In Indian society, where the automobile often symbolizes status and prestige, the Tata Nano struggled to overcome its humble origins. Despite its affordability, many consumers were hesitant to be associated with a car perceived as inferior or lacking in prestige.

23 Replies

Replies (23)

Vishu Bheda

AI did the magic • 1y

Market it as most affordable car not as most cheapest car

2 Replies

SHAI

Common man • 1y

Ratan tata Real entrepreneur

1 Reply

SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

RATAN TATA sir Always gives good thing to Indian peoples with good intentions but the main problem is that they market this as a cheapest car for middle class people and that's why Indian people feels poor. Nano is great car for parking , traffic and daily work

1 Reply

Looper

If nothing goes righ... • 1y

I felt really bad, while saying that we marketed it as a middle class car. That's where they lost everything.

1 Reply

Anirudh Gupta

CA Aspirant|Content ... • 1y

Even tata organisation admitted that they failed to position themselves in the right manner in the market. The shocking fact is only 1 car was sold in 2016 later it shut down it's nano car manufacturing operations.

1 Reply

Nawal
•

SELF • 1y

Shows what positioning can do . It's a make or break .

1 Reply

Ayush

Let's build together... • 1y

That's why words used in promotion campaigns are hell influential.

1 Reply

Somen Das

Senior developer | b... • 1y

i don't like it's design

1 Reply

LIKHITH

"You never know" • 1y

Awesome post brother!

1 Reply

Anonymous 1

Hey I am on Medial • 1y

Haha great to see this. Moving their factory in my state was a whole big thing..i remember. This car indirectly made a 34 year old reign to come to an end 💭

1 Reply

Recommendations from Medial

Hiral Jain

CA inter • 1y

Hello everyone! Day 3 of knowing about businesses that failed in the Indian market! TATA NANO Arey yey toh tataji ke company ka product hai, yey kaise fail hogyi? Chalo let's know about it! Tata Motors made a bold move by introducing a budget-frien

8 Replies

Sudarshan Sharma

Meta & Google Ads Sp... • 4m

Marketing Made the Difference: The Nano vs. The Comet EV Ratan Tata launched the Nano to make mobility affordable. It was technically impressive and socially important, but since it was labeled “the cheapest car,” it failed to attract interest in a

Niket Raj Dwivedi
•

Medial • 1y

Gpay despite being a grand success in India- has failed in its home country.

5 Replies

Aryan Sorathiya

Hey I am on Medial • 1y

Why did tata nano fail? Write down your thoughts in the comments. You can learn more from this blog.

7 Replies

Bhavin Padia

Working • 1y

I know it’s difficult to happen but imagine if Tata Motors brings Nano back in the market as memory and respect for sir Ratan Tata and this time Indians welcome it gladly.

5 Replies

Anonymous

Hey I am on Medial • 1y

In 2008 His dream project, the Nano a Car 🚗 priced at Rs 1 lakh 💰 faced significant hurdles in West Bengal due to political slugfest, leading Tata to relocate it to Gujarat, praising then-CM Narendra Modi for being " Industry friendly and business

7 Replies

Mahendra Lochhab

Content creator • 1y

Tata motors is the 12th biggest car manufacturer of the world with the market cap of $48B.

Jaswanth Jegan

Founder-Hexpertify.c... • 1y

"Ratan Tata's 2.3 Billion Dollar Revenge" Bankruptcy to Billions #4 Tata Motors Turnaround Story In 1998, Tata Motors had launched Tata Indica.A dream project of Ratan Tata. Due to low sales, Tata Motors decided to sell off its car business to Ford

18 Replies

Anonymous

Hey I am on Medial • 1y

Amidst the global and Indian crises, the question arises: Can Fly91 survive where others have failed? Despite the tumultuous aviation landscape, Fly91's emergence symbolizes hope. Founder Manoj Chacko's perseverance, despite countless rejections,

2 Replies

Vishu Bheda

AI did the magic • 1y

🚨 Tata Punch has emerged as the largest-selling car in India during the period from Jan 2024 to April 2024 beating Japanese and Korean rivals. Guys! Tata motors 🚀🚀