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Jaswanth Jegan

Stealth • 7m

“The Poor man’s Car” Failed Marketing Strategy #1 TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed The Tata Nano faced a significant positioning problem. Despite being marketed as the "People's Car," it became stigmatized as the "cheap" car, failing to resonate with its target audience and instead alienating potential buyers. In Indian society, where the automobile often symbolizes status and prestige, the Tata Nano struggled to overcome its humble origins. Despite its affordability, many consumers were hesitant to be associated with a car perceived as inferior or lacking in prestige.

23 replies21 likes

Replies (23)

Phanirockzzz

Stealth • 7m

I felt really bad, while saying that we marketed it as a middle class car. That's where they lost everything.

1 replies2 likes

SHAI

Stealth • 7m

Ratan tata Real entrepreneur

1 replies4 likes

Ayush

Stealth • 7m

That's why words used in promotion campaigns are hell influential.

1 replies1 like

Somen's 8D world

Stealth • 7m

i don't like it's design

1 replies1 like

Anirudh Gupta

Stealth • 7m

Even tata organisation admitted that they failed to position themselves in the right manner in the market. The shocking fact is only 1 car was sold in 2016 later it shut down it's nano car manufacturing operations.

1 replies2 likes

SHIV DIXIT

Stealth • 7m

RATAN TATA sir Always gives good thing to Indian peoples with good intentions but the main problem is that they market this as a cheapest car for middle class people and that's why Indian people feels poor. Nano is great car for parking , traffic and daily work

1 replies3 likes

LIKHITH

Stealth • 7m

Awesome post brother!

1 replies1 like

Nawal
•

SELF • 7m

Shows what positioning can do . It's a make or break .

1 replies2 likes

Anonymous 1

Stealth • 7m

Haha great to see this. Moving their factory in my state was a whole big thing..i remember. This car indirectly made a 34 year old reign to come to an end 💭

1 replies1 like

Mr Z

Stealth • 7m

Market it as most affordable car not as most cheapest car

2 replies2 likes

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