“The Poor man’s Car”
Failed Marketing Strategy #1
TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed
The Tata Nano faced a significant positioning problem
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Vishu Bheda
Transforming vision ... • 11m
Market it as most affordable car not as most cheapest car
This compact car, once hailed as the world’s cheapest automobile, is set to make a grand re-entry into the Indian market with a host of modern updates and improvements.
1 replies9 likes
Vaibhav Lohani
Personal Branding St... • 10m
In 2015, Ratan Tata admitted his greatest mistake in his 53-year-long career:
Branding the Tata Nano as the "cheapest" instead of the most "affordable" car.
For most Indians, owning a car is a luxury.
Labelling it a "cheap car" ended up losing the
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3 replies18 likes
Mahendra Lochhab
Content creator • 1m
India's used-car market has surpassed new car sales in 2024, with 5,412,945 units sold versus 4,163,804 new cars, as per CARS24's report.
In 2008 His dream project, the Nano a Car 🚗 priced at Rs 1 lakh 💰 faced significant hurdles in West Bengal due to political slugfest, leading Tata to relocate it to Gujarat, praising then-CM Narendra Modi for being " Industry friendly and business
Is the market of Automobile customisation going to boom in the coming era ?
If yes can we have assembly lined factories, instead of shops, for doing the customisation.
It may work as : Customer puts the car with proper specs of it, opts customisati
Idea For You Implement Now
Guys , we all know how problematic and time consuming when we face traffic jam's and most of the people's died in car accident because of bad roads even we face so much noise pollution , air pollution and goverment waste
I'm new here and seeing many posts related to AI. But my post is not related to it 🙃
Indian car brands - TATA & MAHINDRA. They are now in top race in the market. But their after sales service is still lagging behind foreign companies like Suzuki &
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3 replies8 likes
Avani Patel
I'm cybersecurity en... • 9m
I have question about Chinese products why is it so cheapest?
Can someone give me explanation about it?