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โ€œThe Poor manโ€™s Carโ€ Failed Marketing Strategy #1 TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed The Tata Nano faced a significant positioning problem

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Vishu Bheda

Transforming vision ...ย โ€ขย 1y

Market it as most affordable car not as most cheapest car

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In 2015, Ratan Tata admitted his greatest mistake in his 53-year-long career: Branding the Tata Nano as the "cheapest" instead of the most "affordable" car. For most Indians, owning a car is a luxury. Labelling it a "cheap car" ended up losing the

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Anonymous

Henry Ford didnโ€™t invent the car. He made it affordable. Innovation isnโ€™t just creatingโ€”itโ€™s improving what already exists.

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Anonymous
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In 2008 His dream project, the Nano a Car ๐Ÿš— priced at Rs 1 lakh ๐Ÿ’ฐ faced significant hurdles in West Bengal due to political slugfest, leading Tata to relocate it to Gujarat, praising then-CM Narendra Modi for being " Industry friendly and business

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