Meta & Google Ads Sp... • 2m
Marketing Made the Difference: The Nano vs. The Comet EV Ratan Tata launched the Nano to make mobility affordable. It was technically impressive and socially important, but since it was labeled “the cheapest car,” it failed to attract interest in a status-driven market. The MG Comet EV, while just as compact and affordable, is marketed as a “smart and stylish city EV.” Its attractive design and partnerships with influencers give it an aspirational feel rather than a cheap one. Lesson: Great products can fail without the right positioning. Marketing doesn’t just support a product; it shapes its success.

Founder-Hexpertify.c... • 1y
“The Poor man’s Car” Failed Marketing Strategy #1 TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed The Tata Nano faced a significant positioning problem
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Everything about Mar... • 13d
MG Motors’ entry into India wasn’t about selling cars — it was about selling emotion. Competing in a crowded market, MG built trust through storytelling, community, and innovation. Campaigns like “It’s a Human Thing” connected deeply with audiences,
See MoreStay updated with th... • 6m
India Powers Ahead with MG Windsor EV Pro Amid Regional Turmoil | Operation Sindhoor in Action While neighboring countries continue to indulge in unrest and sponsor instability, India remains laser-focused on innovation, sustainability, and progress
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