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Sudarshan Sharma

Meta & Google Ads Sp... • 1d

Marketing Made the Difference: The Nano vs. The Comet EV Ratan Tata launched the Nano to make mobility affordable. It was technically impressive and socially important, but since it was labeled “the cheapest car,” it failed to attract interest in a status-driven market. The MG Comet EV, while just as compact and affordable, is marketed as a “smart and stylish city EV.” Its attractive design and partnerships with influencers give it an aspirational feel rather than a cheap one. Lesson: Great products can fail without the right positioning. Marketing doesn’t just support a product; it shapes its success.

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