“The Poor man’s Car”
Failed Marketing Strategy #1
TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed
The Tata Nano faced a significant positioning problem
In India people tale car as a status symbol But tata Positioned it as the cheapest car so people lost interest in it
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Jaswanth Jegan
Stealth • 6m
“The Poor man’s Car”
Failed Marketing Strategy #1
TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed
The Tata Nano faced a significant positioning problem
More than 90% of the Iphone are on EMI, even a 30,000₹-40,000₹ per month earner can afford an Apple phone. Can we still consider it as status symbol good?
7 replies10 likes
Payal Manghnani
Stealth • 2m
What’s something you used to love but have lost interest in as you’ve gotten older?
In 2008 His dream project, the Nano a Car 🚗 priced at Rs 1 lakh 💰 faced significant hurdles in West Bengal due to political slugfest, leading Tata to relocate it to Gujarat, praising then-CM Narendra Modi for being " Industry friendly and business
🚨 Tata Punch has emerged as the largest-selling car in India during the period from Jan 2024 to April 2024 beating Japanese and Korean rivals.
Guys! Tata motors 🚀🚀
0 replies4 likes
Mayank Kumar
Stealth • 4m
I never understood the point of buying overpriced goods, now i am happy that i never did!
Is buying over priced items a social status symbol?
I have seen many people stating India needs a luxury global brand, do we really?
In 2015, Ratan Tata admitted his greatest mistake in his 53-year-long career:
Branding the Tata Nano as the "cheapest" instead of the most "affordable" car.
For most Indians, owning a car is a luxury.
Labelling it a "cheap car" ended up losing the
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3 replies18 likes
Nishith Gangaraju
Stealth • 1m
We lost a Diamond 💎our heartful condolences to TATA family💔.
Ratan Tata after hearing this name the first thing comes to our mind chairman of Tata Sons company.
but.. more than that he is a Human of values, truth & Symbol of trust, his down- to-e
What can be the Price range for An Oversized Tshirt for tier2, tier3, So That it is easily Affordable as Well As Well positioned
3 replies6 likes
Pritam Bharadwaz
Stealth • 7m
As we can see the sneaker culture in india is growing and expensive sneakers is like a status symbol. Many peoples even buy sneakers in EMI. But there is only few quality indian sneaker brand. So, can we make a global sneaker brand from India?