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“The Poor man’s Car” Failed Marketing Strategy #1 TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed The Tata Nano faced a significant positioning problem

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Jaswanth Jegan

Stealth • 6m

In India people tale car as a status symbol But tata Positioned it as the cheapest car so people lost interest in it

0 replies1 like

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Jaswanth Jegan

Stealth • 6m

“The Poor man’s Car” Failed Marketing Strategy #1 TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed The Tata Nano faced a significant positioning problem

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23 replies21 likes
2
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Aman meshram

Stealth • 14d

More than 90% of the Iphone are on EMI, even a 30,000₹-40,000₹ per month earner can afford an Apple phone. Can we still consider it as status symbol good?

7 replies10 likes
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Payal Manghnani

Stealth • 2m

What’s something you used to love but have lost interest in as you’ve gotten older?

62 replies25 likes
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Anonymous
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In 2008 His dream project, the Nano a Car 🚗 priced at Rs 1 lakh 💰 faced significant hurdles in West Bengal due to political slugfest, leading Tata to relocate it to Gujarat, praising then-CM Narendra Modi for being " Industry friendly and business

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7 replies23 likes
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Mr Z

Stealth • 6m

🚨 Tata Punch has emerged as the largest-selling car in India during the period from Jan 2024 to April 2024 beating Japanese and Korean rivals. Guys! Tata motors 🚀🚀

0 replies4 likes
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Mayank Kumar

Stealth • 4m

I never understood the point of buying overpriced goods, now i am happy that i never did! Is buying over priced items a social status symbol? I have seen many people stating India needs a luxury global brand, do we really?

10 replies13 likes
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Vaibhav Lohani

Stealth • 6m

In 2015, Ratan Tata admitted his greatest mistake in his 53-year-long career: Branding the Tata Nano as the "cheapest" instead of the most "affordable" car. For most Indians, owning a car is a luxury. Labelling it a "cheap car" ended up losing the

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3 replies18 likes

Nishith Gangaraju

Stealth • 1m

We lost a Diamond 💎our heartful condolences to TATA family💔. Ratan Tata after hearing this name the first thing comes to our mind chairman of Tata Sons company. but.. more than that he is a Human of values, truth & Symbol of trust, his down- to-e

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0 replies6 likes
Anonymous
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What can be the Price range for An Oversized Tshirt for tier2, tier3, So That it is easily Affordable as Well As Well positioned

3 replies6 likes
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Pritam Bharadwaz

Stealth • 7m

As we can see the sneaker culture in india is growing and expensive sneakers is like a status symbol. Many peoples even buy sneakers in EMI. But there is only few quality indian sneaker brand. So, can we make a global sneaker brand from India?

11 replies12 likes

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