“The Poor man’s Car”
Failed Marketing Strategy #1
TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed
The Tata Nano faced a significant positioning problem
In India people tale car as a status symbol But tata Positioned it as the cheapest car so people lost interest in it
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Jaswanth Jegan
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“The Poor man’s Car”
Failed Marketing Strategy #1
TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed
The Tata Nano faced a significant positioning problem
More than 90% of the Iphone are on EMI, even a 30,000₹-40,000₹ per month earner can afford an Apple phone. Can we still consider it as status symbol good?
In 2008 His dream project, the Nano a Car 🚗 priced at Rs 1 lakh 💰 faced significant hurdles in West Bengal due to political slugfest, leading Tata to relocate it to Gujarat, praising then-CM Narendra Modi for being " Industry friendly and business
🚨 Tata Punch has emerged as the largest-selling car in India during the period from Jan 2024 to April 2024 beating Japanese and Korean rivals.
Guys! Tata motors 🚀🚀
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Chamarti Sreekar
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This compact car, once hailed as the world’s cheapest automobile, is set to make a grand re-entry into the Indian market with a host of modern updates and improvements.
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In 2015, Ratan Tata admitted his greatest mistake in his 53-year-long career:
Branding the Tata Nano as the "cheapest" instead of the most "affordable" car.
For most Indians, owning a car is a luxury.
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Mayank Kumar
Stealth • 6m
I never understood the point of buying overpriced goods, now i am happy that i never did!
Is buying over priced items a social status symbol?
I have seen many people stating India needs a luxury global brand, do we really?
We lost a Diamond 💎our heartful condolences to TATA family💔.
Ratan Tata after hearing this name the first thing comes to our mind chairman of Tata Sons company.
but.. more than that he is a Human of values, truth & Symbol of trust, his down- to-e