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“The Poor man’s Car” Failed Marketing Strategy #1 TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed The Tata Nano faced a significant positioning problem

Marketing Made the Difference: The Nano vs. The Comet EV Ratan Tata launched the Nano to make mobility affordable. It was technically impressive and socially important, but since it was labeled “the cheapest car,” it failed to attract interest in a

More than 90% of the Iphone are on EMI, even a 30,000₹-40,000₹ per month earner can afford an Apple phone. Can we still consider it as status symbol good?

What’s something you used to love but have lost interest in as you’ve gotten older?

🚨 Tata Punch has emerged as the largest-selling car in India during the period from Jan 2024 to April 2024 beating Japanese and Korean rivals. Guys! Tata motors 🚀🚀

This compact car, once hailed as the world’s cheapest automobile, is set to make a grand re-entry into the Indian market with a host of modern updates and improvements.

In 2015, Ratan Tata admitted his greatest mistake in his 53-year-long career: Branding the Tata Nano as the "cheapest" instead of the most "affordable" car. For most Indians, owning a car is a luxury. Labelling it a "cheap car" ended up losing the

The Tata Takeover: How Ratan Tata Built an Indian Legacy 1991. A quiet yet determined man takes over the Tata Group. He has big shoes to fill J.R.D. Tata built an empire, but now it’s his turn. The idea? Modernize Tata and take it global. The rea

From billionaire to living in a rented house Vijaypat Singhania's story is a shocking twist! The man who built Raymond into a global brand lost it all after transferring his shares to his son, Gautam Singhania. A tale of family disputes and lost fo