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Aryan Sorathiya

Hey I am on Medial • 1y

Why did tata nano fail? Write down your thoughts in the comments. You can learn more from this blog.

https://startupcasestudy.com/tata-nano-case-study/

7 Replies

Replies (7)

Anonymous 1

Hey I am on Medial • 1y

owning a car is a status symbol in India. Nano failed to showcase that as it was the cheapest car

1 Reply

Arsh Ghaiwat

Hey I am on Medial • 1y

a product should provide 3 important things to a customer in order to be successful 1. ASPIRATION(not necessarily a premium product, but something we aspire like having earbuds & headsets both OR having a gym membership even though one might not use it etc.) 2. VALUE (a sense of getting value for money products) 3. DELIGHT(while using, the experience shall be pleasing) I think nano failed in the ASPIRATION aspect of the product.

Dhanush R

Student • 1y

For me their marketing is the biggest mistake, because they advertise world's cheapest car. Nobody in the world want to say to their friends or relatives I own a cheapest car. still I see some where in my surroundings tata nano and they're in a well working condition, if the Marketers done right tata nano would be hit

Anonymous 2

Hey I am on Medial • 1y

It wasn’t just worth it

The next billionaire

Unfiltered and real ... • 1y

I think it looked like shit in the first place.

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