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Aryan Sorathiya

Stealth • 1m

Why did tata nano fail? Write down your thoughts in the comments. You can learn more from this blog.

https://startupcasestudy.com/tata-nano-case-study/

7 replies11 likes

Replies (7)

Arsh Ghaiwat

Stealth • 1m

a product should provide 3 important things to a customer in order to be successful 1. ASPIRATION(not necessarily a premium product, but something we aspire like having earbuds & headsets both OR having a gym membership even though one might not use it etc.) 2. VALUE (a sense of getting value for money products) 3. DELIGHT(while using, the experience shall be pleasing) I think nano failed in the ASPIRATION aspect of the product.

0 replies2 likes

Dhanush R

Stealth • 1m

For me their marketing is the biggest mistake, because they advertise world's cheapest car. Nobody in the world want to say to their friends or relatives I own a cheapest car. still I see some where in my surroundings tata nano and they're in a well working condition, if the Marketers done right tata nano would be hit

0 replies2 likes

Anonymous 2

Stealth • 1m

It wasn’t just worth it

0 replies1 like

Anonymous 1

Stealth • 1m

owning a car is a status symbol in India. Nano failed to showcase that as it was the cheapest car

1 replies3 likes

The next billionaire

Stealth • 1m

I think it looked like shit in the first place.

0 replies

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