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Why did tata nano fail? Write down your thoughts in the comments. You can learn more from this blog.

Arsh Ghaiwat

Stealth • 1m

a product should provide 3 important things to a customer in order to be successful 1. ASPIRATION(not necessarily a premium product, but something we aspire like having earbuds & headsets both OR having a gym membership even though one might not use it etc.) 2. VALUE (a sense of getting value for money products) 3. DELIGHT(while using, the experience shall be pleasing) I think nano failed in the ASPIRATION aspect of the product.

0 replies2 likes

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[This post has been deleted by the creator]

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Chamarti Sreekar

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Unpopular opinion but I think we should NOT build our business like: 1. Idea 2. Product 3. Audience Instead we should pursue 1. Idea 2. Audience 3. Product Building a product is often quite easy compared to building an audience.

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Shuvodip Ray

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How do we determine the value of a product or service when setting prices, and what factors should be considered in deciding pricing strategies?

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