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Aryan Sorathiya

Hey I am on Medial • 5m

Why did tata nano fail? Write down your thoughts in the comments. You can learn more from this blog.

Arsh Ghaiwat

Hey I am on Medial • 5m

a product should provide 3 important things to a customer in order to be successful 1. ASPIRATION(not necessarily a premium product, but something we aspire like having earbuds & headsets both OR having a gym membership even though one might not use it etc.) 2. VALUE (a sense of getting value for money products) 3. DELIGHT(while using, the experience shall be pleasing) I think nano failed in the ASPIRATION aspect of the product.

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