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“The Poor man’s Car” Failed Marketing Strategy #1 TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed The Tata Nano faced a significant positioning problem

Marketing Made the Difference: The Nano vs. The Comet EV Ratan Tata launched the Nano to make mobility affordable. It was technically impressive and socially important, but since it was labeled “the cheapest car,” it failed to attract interest in a

Hello everyone! Day 2 of knowing about businesses that failed in India! CHEVROLET The car brand ranked as the 8th-largest manufacturer globally, faced challenges that eventually led to its exit from the Indian market. They stayed for 14 yrs but deci

As we can see the sneaker culture in india is growing and expensive sneakers is like a status symbol. Many peoples even buy sneakers in EMI. But there is only few quality indian sneaker brand. So, can we make a global sneaker brand from India?

More than 90% of the Iphone are on EMI, even a 30,000₹-40,000₹ per month earner can afford an Apple phone. Can we still consider it as status symbol good?

This compact car, once hailed as the world’s cheapest automobile, is set to make a grand re-entry into the Indian market with a host of modern updates and improvements.

In 2015, Ratan Tata admitted his greatest mistake in his 53-year-long career: Branding the Tata Nano as the "cheapest" instead of the most "affordable" car. For most Indians, owning a car is a luxury. Labelling it a "cheap car" ended up losing the

I never understood the point of buying overpriced goods, now i am happy that i never did! Is buying over priced items a social status symbol? I have seen many people stating India needs a luxury global brand, do we really?

Has Medial pulled the plug on Startup Showcase? It was really something I enjoyed on this app and was unique, although I think it failed to get investors excited.