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Hiral Jain

Stealth • 5m

Hello everyone! Day 3 of knowing about businesses that failed in the Indian market! TATA NANO Arey yey toh tataji ke company ka product hai, yey kaise fail hogyi? Chalo let's know about it! Tata Motors made a bold move by introducing a budget-friendly car aimed at making vehicle ownership accessible to all Indians. Initially, the affordability factor received wide praise, overshadowing concerns about the car's design, size, and comfort. However, over time, criticisms arose as people began to recognize the car's shortcomings and essential qualities it lacked. Despite its affordability, the car ultimately failed to win over consumers. This showcases a departure from the usual trend of favouring cheap goods over quality, as in this case, aesthetics took precedence. Byee folkss! Meet you all tomorrow!

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