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Jaswanth Jegan

Founder-Hexpertify.c... • 11m

"Ratan Tata's 2.3 Billion Dollar Revenge" Bankruptcy to Billions #4 Tata Motors Turnaround Story In 1998, Tata Motors had launched Tata Indica.A dream project of Ratan Tata. Due to low sales, Tata Motors decided to sell off its car business to Ford Motors in 1999.Ratan Tata flew US to meet Bill Ford,chairman of Ford. "It was a humiliating experience for Ratan Tata" The mortifying experience made Ratan Tata not to sell the production unit.After years of hardwork and innovations Tata Motors was a big hit. In 2008 due to financial difficulties Ford wanted to sell its luxury car brands Jaguar and Land rover.The underperformance of these luxury brands required significant investment, which Ford couldn't sustain. Ratan Tata Bought JLR and turned around by investing heavily in new models and advanced technologies,improving product quality&rebranded the companies with effective marketing.As of today JLR accounts for a considerable share of Tata Motors Revenue reflecting success.

18 replies23 likes

Replies (18)

Havish Gupta

Figuring Out • 11m

Tata Motor's Revenge was by far the best revenge any company ever tool (in any category). Even Ferrari and Lambo revenge was great but this was whole otger level

1 replies3 likes

Anonymous 1

Hey I am on Medial • 11m

I really hope we get more entrepreneurs like him. He's on his last breath :(

1 replies2 likes

Anirudh Gupta

CA Aspirant|Content ... • 11m

The best revenge story I would love to re read 100 times

1 replies1 like

LIKHITH

ON NE SAIT JAMAIS • 11m

Comeback 💯💕

1 replies1 like

Anonymous 6

Hey I am on Medial • 11m

And then comes the masterstroke. Ratan Tata bought Jaguar and Land Rover from Ford. Many thought he was making a huge mistake, given the brands' underperformance. But Ratan Tata had a vision.

1 replies1 like

Anonymous 3

Hey I am on Medial • 11m

I’d love to see more stories like this. Corporate history is filled with dramatic turnarounds and lessons in resilience. Kudos to Ratan Tata for showing us what’s possible with determination and vision.

1 replies1 like

Anonymous 2

Hey I am on Medial • 11m

I remember reading that Ratan Tata flew to the US to meet Bill Ford, the chairman of Ford. The meeting didn’t go well. Bill Ford reportedly said, "You do not know anything, why did you start the passenger car division at all?" That must have been brutal.

1 replies1 like

Anonymous 5

Hey I am on Medial • 11m

The turnaround was incredible. Today, Jaguar Land Rover (JLR) accounts for a significant share of Tata Motors' revenue, hence success for Ratan Tata's bold move.

1 replies

Anonymous 4

Hey I am on Medial • 11m

It’s not just revenge, but a proof to Ratan Tata’s resilience and vision. He saw potential where others saw failure and turned it into a billion-dollar success story.

1 replies

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