Student • 8m
For me their marketing is the biggest mistake, because they advertise world's cheapest car. Nobody in the world want to say to their friends or relatives I own a cheapest car. still I see some where in my surroundings tata nano and they're in a well working condition, if the Marketers done right tata nano would be hit
Founder-Hexpertify.c... • 1y
“The Poor man’s Car” Failed Marketing Strategy #1 TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed The Tata Nano faced a significant positioning problem
See MoreHey I am on Medial • 8m
In 2008 His dream project, the Nano a Car 🚗 priced at Rs 1 lakh 💰 faced significant hurdles in West Bengal due to political slugfest, leading Tata to relocate it to Gujarat, praising then-CM Narendra Modi for being " Industry friendly and business
See MorePersonal Branding St... • 1y
In 2015, Ratan Tata admitted his greatest mistake in his 53-year-long career: Branding the Tata Nano as the "cheapest" instead of the most "affordable" car. For most Indians, owning a car is a luxury. Labelling it a "cheap car" ended up losing the
See MoreUpcoming entrepreneu... • 11m
I'm new here and seeing many posts related to AI. But my post is not related to it 🙃 Indian car brands - TATA & MAHINDRA. They are now in top race in the market. But their after sales service is still lagging behind foreign companies like Suzuki &
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