Back

“The Poor man’s Car” Failed Marketing Strategy #1 TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed The Tata Nano faced a significant positioning problem

In 2015, Ratan Tata admitted his greatest mistake in his 53-year-long career: Branding the Tata Nano as the "cheapest" instead of the most "affordable" car. For most Indians, owning a car is a luxury. Labelling it a "cheap car" ended up losing the

Marketing Made the Difference: The Nano vs. The Comet EV Ratan Tata launched the Nano to make mobility affordable. It was technically impressive and socially important, but since it was labeled “the cheapest car,” it failed to attract interest in a

The Tata Takeover: How Ratan Tata Built an Indian Legacy 1991. A quiet yet determined man takes over the Tata Group. He has big shoes to fill J.R.D. Tata built an empire, but now it’s his turn. The idea? Modernize Tata and take it global. The rea

China have their own around 100 car companies and india only 2+1(maruti suzuki) .. Tata -14. 6% market share Mahindra-7. 69% market share 😆aatmanirbhar bharat...

Nano-influencers boast a remarkable 4% engagement rate, surpassing mega-influencers (2%) and macro-influencers (1.5%). This means a more receptive audience, genuinely interested in their recommendations and actively interacting with their content.

Hello everyone! Day 3 of knowing about businesses that failed in the Indian market! TATA NANO Arey yey toh tataji ke company ka product hai, yey kaise fail hogyi? Chalo let's know about it! Tata Motors made a bold move by introducing a budget-frien

Meet the man who donated 65% of his 8.29 Lakh CR to charity. 1962: Ratan Tata joined the Tata Group in after receiving his B.Arch. Degree from Cornell and briefly working with Jones and Emmons in Los Angeles. 👨‍🎓 1971: Tata was appointed the Dire