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“The Poor man’s Car” Failed Marketing Strategy #1 TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed The Tata Nano faced a significant positioning problem

In 2015, Ratan Tata admitted his greatest mistake in his 53-year-long career: Branding the Tata Nano as the "cheapest" instead of the most "affordable" car. For most Indians, owning a car is a luxury. Labelling it a "cheap car" ended up losing the

THE SHARK TANK CURSE! First ashneer got removed from his own company and now Azar steppes down his position of CEO in inshorts. I wonder if it's his own decision or something else 🤔 What You all think about this shocking news.

Meet Niraj Singh, a resilient individual from Daltonganj, Jharkhand. Despite facing setbacks with his startups "Locus Education" and "Tech Monkey," Niraj turned adversity into opportunity in 2015. Recognizing a gap in the market, he founded Spinny to

In 2008 His dream project, the Nano a Car 🚗 priced at Rs 1 lakh 💰 faced significant hurdles in West Bengal due to political slugfest, leading Tata to relocate it to Gujarat, praising then-CM Narendra Modi for being " Industry friendly and business

Event management companies Corruption 🥺 The level of corruption in India is truly shocking. Recently, 120 Hindu devotees lost their lives because the company managing a religious event allowed severe overcrowding. Despite the event's capacity bein

Just as we look at India’s second-hand car market, we can similarly look at India’s second-hand mobile market. There is still a significant gap here, especially in Tier 3 and Tier 4 cities. While there are some startups in Tier 1 cities, no one is cu

The biggest problem faced by those who have made money through predominantly cash transactions in personal-centric businesses in Kerala and India is the lack of a place to store the accumulated untaxed cash. They do not need returns; they want an ass

BMW is the best luxury car across the globe, in fact in they made close to $150 Billion in revenue in FY22 Interestingly their India business contributes only 0.5% of their overall revenue, but why are they failing in India? See, what works in the

This Week In History; July 23, 1903: Ford Motor Company sold its first car, the Ford Model A. July 24, 2024: Mumbai's First Underground Metro Line is planned To Launch. July 25, 1978: Louise Brown, the world's first 'test-tube baby' was born. J