โThe Poor manโs Carโ
Failed Marketing Strategy #1
TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed
The Tata Nano faced a significant positioning problem
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Anirudh Gupta
CA Aspirant|Content ...ย โขย 1y
Even tata organisation admitted that they failed to position themselves in the right manner in the market.
The shocking fact is only 1 car was sold in 2016 later it shut down it's nano car manufacturing operations.
โThe Poor manโs Carโ
Failed Marketing Strategy #1
TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed
The Tata Nano faced a significant positioning problem
In 2015, Ratan Tata admitted his greatest mistake in his 53-year-long career:
Branding the Tata Nano as the "cheapest" instead of the most "affordable" car.
For most Indians, owning a car is a luxury.
Labelling it a "cheap car" ended up losing the
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3 replies18 likes
Bhavin Padia
Currently learning M...ย โขย 7m
I know itโs difficult to happen but imagine if Tata Motors brings Nano back in the market as memory and respect for sir Ratan Tata and this time Indians welcome it gladly.
In 2008 His dream project, the Nano a Car ๐ priced at Rs 1 lakh ๐ฐ faced significant hurdles in West Bengal due to political slugfest, leading Tata to relocate it to Gujarat, praising then-CM Narendra Modi for being " Industry friendly and business
๐จ Tata Punch has emerged as the largest-selling car in India during the period from Jan 2024 to April 2024 beating Japanese and Korean rivals.
Guys! Tata motors ๐๐
๐จ๐จ#breaking
"Praying for the speedy recovery of Ratan Tata Ji, who has been admitted to the ICU in Mumbai. Wishing strength to his family and loved ones during this time. ๐ #RatanTata #StayStrong"
0 replies6 likes
Jaswanth Jegan
Founder-Hexpertify.c...ย โขย 11m
"Ratan Tata's 2.3 Billion Dollar Revenge"
Bankruptcy to Billions #4
Tata Motors Turnaround Story
In 1998, Tata Motors had launched Tata Indica.A dream project of Ratan Tata. Due to low sales, Tata Motors decided to sell off its car business to Ford
The Tata Takeover: How Ratan Tata Built an Indian Legacy
1991. A quiet yet determined man takes over the Tata Group.
He has big shoes to fill J.R.D. Tata built an empire, but now itโs his turn.
The idea? Modernize Tata and take it global.
The rea
EV Marketing Wars Begins
MG motors:โโDive Something Sexy say TATA to taxiโโ
TATAโs Reply:โโOwn a Car Not a Cartoon๐
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