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“The Poor man’s Car” Failed Marketing Strategy #1 TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed The Tata Nano faced a significant positioning problem

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Phanirockzzz

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I felt really bad, while saying that we marketed it as a middle class car. That's where they lost everything.

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