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Hiral Jain

Content writer • 1y

Hello everyone! Let's get to know about the brands that failed to acquire our Indian market. THE KINGFISHER AIRLINES They were owned by Vijay Mallya, they aimed to provide a luxurious experience, high facilities etc. The competitor airline which was very cheap led to a decline in their tickets. Mallya then decided to acquire it. But the company was running at a loss and due to other Mallya brands it was not in the limelight, but Mallya didn't stop investing more money in buying some airlines etc. Here comes the first reason lack of FINANCIAL MANAGEMENT. Secondly, the services also declined as workers were paid ill, so they often misbehaved, with regular delays, no lighting, pilot strikes, violating aviation guidelines and the reputation declined like the Jun 4 stock market. Despite several attempts to save the airline, nothing fell in favour of Mallya, So the best decision Mallya had was to flee away. Haha, the last line is a joke Don't cancel me okay bye! I'll see you all tomorrow.

16 Replies

Replies (16)

Chintan Udani

I'm a pro medialist • 1y

Operating airlines in India is like building a new home and surviving on Mars

1 Reply

Shaswat

Sovereign • 1y

Kingfisher was one of the best but they failed also because of the competition they were Indigo, Jet , Air India and indigo gives one of the cheapest flight ticket and Air India was also cheap but some where Kingfisher was high compared to them

1 Reply

Looper

If nothing goes righ... • 1y

The main thing here is mallya gone through ego of becoming a monopoly in airlines. In that path he over buyed planes by loan and gone through loops of loses and finally he took a flight. The main thing here is ego in my opinion.

1 Reply

Niket Raj Dwivedi
•

Medial • 1y

Great series 🙌🏻

1 Reply

Sajin
•

Foundation • 1y

Do you think Kingfisher was a marketing failure? Kingfisher couldnt generate much revenue during early days. They marketed a luxury premium brand, when India hardly had premium customers, and hence no demand. The premium perception was built on customers mind over a long time period. Realising lack of customers in the domain they purchased Air Deccan and rebranded it into 'Kingfisher' for lower segments, which was inconsistent with the premium brand image of Kingfisher. Customers failed to notice the shift, or they were confused and doubtful.

Hiral Jain

Content writer • 1y

Typo: buying aircraft and not airlines.

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