🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥

News

Messages

Try our Valuation Calculator →

Back

Hiral Jain

Content writer • 1y

Hello everyone! Let's get to know about the brands that failed to acquire our Indian market. THE KINGFISHER AIRLINES They were owned by Vijay Mallya, they aimed to provide a luxurious experience, high facilities etc. The competitor airline which was very cheap led to a decline in their tickets. Mallya then decided to acquire it. But the company was running at a loss and due to other Mallya brands it was not in the limelight, but Mallya didn't stop investing more money in buying some airlines etc. Here comes the first reason lack of FINANCIAL MANAGEMENT. Secondly, the services also declined as workers were paid ill, so they often misbehaved, with regular delays, no lighting, pilot strikes, violating aviation guidelines and the reputation declined like the Jun 4 stock market. Despite several attempts to save the airline, nothing fell in favour of Mallya, So the best decision Mallya had was to flee away. Haha, the last line is a joke Don't cancel me okay bye! I'll see you all tomorrow.

16 Replies

Replies (16)

Chintan Udani

I'm a pro medialist • 1y

Operating airlines in India is like building a new home and surviving on Mars

1 Reply

Shaswat

Sovereign • 1y

Kingfisher was one of the best but they failed also because of the competition they were Indigo, Jet , Air India and indigo gives one of the cheapest flight ticket and Air India was also cheap but some where Kingfisher was high compared to them

1 Reply

Looper

If nothing goes righ... • 1y

The main thing here is mallya gone through ego of becoming a monopoly in airlines. In that path he over buyed planes by loan and gone through loops of loses and finally he took a flight. The main thing here is ego in my opinion.

1 Reply

Niket Raj Dwivedi
•

Medial • 1y

Great series 🙌🏻

1 Reply

Sajin
•

Foundation • 1y

Do you think Kingfisher was a marketing failure? Kingfisher couldnt generate much revenue during early days. They marketed a luxury premium brand, when India hardly had premium customers, and hence no demand. The premium perception was built on customers mind over a long time period. Realising lack of customers in the domain they purchased Air Deccan and rebranded it into 'Kingfisher' for lower segments, which was inconsistent with the premium brand image of Kingfisher. Customers failed to notice the shift, or they were confused and doubtful.

Hiral Jain

Content writer • 1y

Typo: buying aircraft and not airlines.

Recommendations from Medial

Jaswanth Jegan

Founder-Hexpertify.c... • 1y

“Plane Ticket in cost of a Train Ticket” Disruption Dairies #3 Deccan Airlines was founded by Captain G.R. Gopinath in 2003 as India’s first low cost Airline with a plan of offering plane ticket in a train ticket cost. To keep the operating costs

25 Replies

Jaswanth Jegan

Founder-Hexpertify.c... • 1y

Why most of the Airlines go Bankrupt? Why is it so tough to Run an Airline not only in India but in the whole world.

74 Replies

Jaswanth Jegan

Founder-Hexpertify.c... • 1y

This is more than a takeover for Tata Group Bankruptcy to Billions #7 Tata's Air India Story Air India was founded by J.R.D. Tata in 1932 as Tata Airlines.In 1948 Indian govt acquired 49 percent stake and renamed it as Air India.Air India expanded

4 Replies

Aakash kashyap

Building JalSeva and... • 8m

Rakesh Gangwal and Rahul Bhatia co-founded IndiGo Airlines in 2006, aiming to create a successful low-cost airline in India. Gangwal later stepped down from the board in 2022 but retained a significant stake in the company.

1 Reply

anant

Nothing • 6m

good morning todays is birthday of dr vijay mallya owner of RCB cricket team and also owner of ub group also defunct kingfisher airlines also he was an mp in rajyasabha .in india problem is u cannot do any business so he could n't become successful

LIKHITH

"You never know" • 1y

OUT OF THE BOX MARKETING! (Flybondi airlines) EP-4 Divorce rates in Argentina increased during lockdowns due to misunderstandings between couples. At the same time the airline sector struggled to survive due to the pandemic. So, the airline firm

8 Replies

Havish Gupta

Figuring Out • 7m

The Time United Airlines Won Everyone’s Heart One day, Michael received a call from a doctor, informing him that his mother was in critical condition and taking her last breath. The doctor urged him to come asap. So he immediately booked a United A

6 Replies

Anonymous

Hey I am on Medial • 1y

Why do you think all the airline stocks in USA are so down. I bought Jet Blue share 1-2 months ago, it 75% up now. Why is there a fall in Share Price of All major Amercian Airlines.

2 Replies

Jaswanth Jegan

Founder-Hexpertify.c... • 1y

"The Hero Who saved a Airline Twice" Bankruptcy to Billions #6 Ajay Singh returns to save SpiceJet Ajay Singh Bought ModiLuft(bankrupt Airline) and renamed as Spicejet with three leased aircraft, and Rs 10 crore of investment.SpiceJet took off on 2

10 Replies

Jaswanth Jegan

Founder-Hexpertify.c... • 1y

“India's Airline Marketing War” Marketing Face off #4 Jet Airways vs Kingfisher vs GoAir In 2007 after Jet Airways got a makeover from a crisis it put up a Billboard saying "We have changed" Their Rival Kingfisher Airlines put up a Billboard ab