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Hiral Jain

CA inter • 1y

Hello everyone! Let's get to know about the brands that failed to acquire our Indian market. THE KINGFISHER AIRLINES They were owned by Vijay Mallya, they aimed to provide a luxurious experience, high facilities etc. The competitor airline which was

Sajin
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Foundation • 1y

Do you think Kingfisher was a marketing failure? Kingfisher couldnt generate much revenue during early days. They marketed a luxury premium brand, when India hardly had premium customers, and hence no demand. The premium perception was built on customers mind over a long time period. Realising lack of customers in the domain they purchased Air Deccan and rebranded it into 'Kingfisher' for lower segments, which was inconsistent with the premium brand image of Kingfisher. Customers failed to notice the shift, or they were confused and doubtful.

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Om Raut

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Karthick

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Aarihant Aaryan

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Oneplus is failing in India, infact they were the market leaders for close to 10 years but today they shutdown 4,500 stores BBk electronics entered the Indian market by launching Vivo and OPPO, both brands saw a huge adoption among lower premium sm

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Rishi Chavan

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