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Welcome to OUT OF THE BOX MARKETING! EP= 23 (Mcdonalds) In Italy, McDonald's had a really bad brand image despite having great taste and service. So, to fix this, they created a masterplan. They rebranded all of their outlets as "Single Burgers"

“Plane Ticket in cost of a Train Ticket” Disruption Dairies #3 Deccan Airlines was founded by Captain G.R. Gopinath in 2003 as India’s first low cost Airline with a plan of offering plane ticket in a train ticket cost. To keep the operating costs

📌If your favorite McDonald's was a Premium brand !!! ◼️Share your views in comments !!

Recently I observed something which could change your mind about Indian consumption market. During 2015-17 clinic plus is the mass shampoo brand and dove was the mass premium brand(170-220rs) and after that during (2018-2021) clinic plus was mass bra

How did boat's brand image go improve because of apple ? Apple has a tagline called " think different" and boat started a marketing campaign on newspaper trolling Apple's tagline. This caused fan wars in social media and everyone was talking abou

G. R. Gopinath: The Man Who Made India Fly Born in a remote village in Karnataka, G. R. Gopinath grew up surrounded by poverty but was inspired by his father’s determination to educate him. After serving in the Indian Army and fighting in the 1971

Oneplus is failing in India, infact they were the market leaders for close to 10 years but today they shutdown 4,500 stores BBk electronics entered the Indian market by launching Vivo and OPPO, both brands saw a huge adoption among lower premium sm

🟢CONCEPT: IF LIPTON TEA WAS A PREMIUM BRAND !!! 📌 For those who didn't like Colgate ( ifykyk)...... 🔵 Anyways how's this one ?? 📈Vote now !!

Ever purchased from brands like Peter England, Allen Solly, Louis Philippe, or Van Heusen? What do they have in common? All are owned by Madura Fashion, a division of the Aditya Birla Group. But why do they sound like foreign brands? Do brands wi

Keep customers connected with informative product follow-up emails. To make their customers feel appreciated, Lekker Home creates product follow-up emails that tell shoppers everything they need to know about what they bought, from care instructions