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Do you think Kingfisher was a marketing failure? Kingfisher couldnt generate much revenue during early days. They marketed a luxury premium brand, when India hardly had premium customers, and hence no demand. The premium perception was built on customers mind over a long time period. Realising lack of customers in the domain they purchased Air Deccan and rebranded it into 'Kingfisher' for lower segments, which was inconsistent with the premium brand image of Kingfisher. Customers failed to notice the shift, or they were confused and doubtful.
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āPlane Ticket in cost of a Train Ticketā Disruption Dairies #3 Deccan Airlines was founded by Captain G.R. Gopinath in 2003 as Indiaās first low cost Airline with a plan of offering plane ticket in a train ticket cost. To keep the operating costs
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G. R. Gopinath: The Man Who Made India Fly Born in a remote village in Karnataka, G. R. Gopinath grew up surrounded by poverty but was inspired by his fatherās determination to educate him. After serving in the Indian Army and fighting in the 1971
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Oneplus is failing in India, infact they were the market leaders for close to 10 years but today they shutdown 4,500 stores BBk electronics entered the Indian market by launching Vivo and OPPO, both brands saw a huge adoption among lower premium sm
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Ever purchased from brands like Peter England, Allen Solly, Louis Philippe, or Van Heusen? What do they have in common? All are owned by Madura Fashion, a division of the Aditya Birla Group. But why do they sound like foreign brands? Do brands wi
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Keep customers connected with informative product follow-up emails. To make theirĀ customers feel appreciated,Ā Lekker HomeĀ createsĀ product follow-up emailsĀ that tell shoppers everything they need to know about what they bought, from care instructions
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