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“Don’t Rock the Boat: How Status Quo Bias Keeps Customers and Viewers Hooked” Status Quo Bias is our tendency to prefer things to stay the same—even if change could be beneficial. In business, this explains why customers resist switching brands, sub

One-Minute Pitch It breaks the pitch into 5 easy sections to quickly and clearly explain a startup or idea: 1. What your company is building — describe your offering, the problem you're solving, your audience, and your "secret sauce." 2. Market o

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Tell Me Your Current Startup Condition

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