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Only Buziness

Business enthusiasti... • 28d

“The Pleasure Trap: How Hedonic Escalation Fuels the Climb Up the Luxury Ladder” Hedonic Escalation is the psychological tendency to crave greater pleasure once a high standard has been experienced. In luxury, it’s a key driver of repeat, upward-spiraling consumption. A buyer who once felt satisfied with a ₹50K watch soon finds it “ordinary” after tasting a ₹5 lakh one. Why? Because the brain adapts to pleasure—what once felt exclusive becomes normal. This triggers the need for something more luxurious, more unique, more elite. Luxury brands design for this: higher collections, bespoke editions, and personal shopping experiences. The more someone indulges, the more basic options lose emotional value. It’s not greed—it’s neural habituation. From Only Buziness

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