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“The Pricier, the Better: How the Veblen Effect Drives Luxury Brand Obsession” The Veblen Effect is a psychological phenomenon where demand for a product increases as its price rises—because the high price signals status, not just value. Luxury bran

Rolex sells an obsolete product. Less accurate than a $40 Casio. Less useful than an Apple Watch. And yet—it thrives. The paradox? Rolex isn’t selling time. It’s selling timelessness.

Why Luxury Jewelry is an Everlasting Market? The luxury jewelry industry isn’t just about aesthetics—it’s a $300B+ market driven by legacy, craftsmanship, and investment value. Unlike fast-moving consumer goods, high-end pieces appreciate over time,

In the 90s it was TV ads. 2000s: social media ads. 2010s: influencers. I predicted that by 2030, personal brands would dominate. Asked Perplexity AI… it confirmed 👀 The future isn’t faceless—it’s you.. Whats your opinion?

“Silent Signals: How Brands Speak Value Without Saying a Word” Signal Theory explains how people interpret visible cues as indicators of hidden qualities. In business, brands use signals to suggest value, quality, or trust—especially when actual exp

Prompt engineering isn’t fading, it’s evolving. You’d think as AI gets better at understanding us, we’d need it less, but the opposite is true. Crafting the right prompts is more important than ever.

A strategy by Gucci's CEO, who reportedly burned $10 million worth of unsold luxury products to maintain the exclusivity of the brand. 🤯🔥 The decision to burn unsold products was part of Gucci’s broader strategy to protect its brand image. By de

Clickbait isn’t just about flashy titles — it’s psychology in motion. It triggers curiosity by promising something irresistible, like “You won’t believe what happened next.” Our brains are wired to close information gaps, and clickbait exploits that

Colour ≠ Luxury. The right colour combinations = Luxury. Anyone can pick a fancy shade like emerald green, royal burgundy, or gold. But what makes a brand truly feel premium is how these colours are paired. Deep green with muted gold. Burgundy with