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Aditi

Hey I am on Medial • 3d

“Sold Out on Purpose: How Scarcity Makes Luxury Unstoppable” Luxury brands thrive on scarcity—not just in quantity, but in access. This isn’t accidental; it’s psychological strategy. When a product is “limited edition” or “by invitation only,” it triggers scarcity bias: the rarer it is, the more we desire it. This taps into our fear of missing out (FOMO) and our deep social need to feel exceptional. By limiting supply, delaying launches, or restricting entry, luxury brands elevate demand and status. The result? Customers chase the product—not because it’s better, but because owning it means joining an elite circle. In luxury, less isn’t less—it’s irresistible.

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