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AIDA Framework Always Delivers ? Attention, Interest, Desire, Action – the AIDA framework. It's not just marketing jargon; it's human psychology in action. Here's why it's timeless: 1. Attention: We're Wired to Notice → Cuts through noise

“Sold Out on Purpose: How Scarcity Makes Luxury Unstoppable” Luxury brands thrive on scarcity—not just in quantity, but in access. This isn’t accidental; it’s psychological strategy. When a product is “limited edition” or “by invitation only,” it tr

Ever forget what you had for breakfast, but that unfinished email or signup process is stuck in your head? There's a psychological reason behind it! It's known as the Zeigarnik Effect. Discovered by Soviet psychologist Bluma Zeigarnik, who observed

A typical day in my indie hacker life starts with excitement. I wake up charged, ready to ship, build, learn, and grow. There's that thrill of chasing something I truly believe in — an idea, a product, a dream. But as the day unfolds, the reality of

It starts as a whisper. Not a push notification. Not a flash sale. A user comes back. Quietly. Voluntarily. Because something pulled them back. That something? It’s not a feature. It’s a feeling. Nir Eyal calls it the Hook in the book How to Build