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Your consumer isnโt just buying a product. Theyโre keeping up with the Joneses. ๐๐ฑ The Jones Effect is realโand it's powerful. We donโt just buy things we need. We buy what we see others showing off. We mirror status. We chase relatability. We signal success. From $1,500 jackets to $499 titanium framesโฆ people spend not for utility, but identity. Smart brands already know this. Great brands build around it. ๐ก Want to drive loyalty? Show how your product fits into a lifestyle people aspire to. ๐ก Want to increase conversion? Let customers see how others like them are using it. ๐ก Want to build virality? Make your product a conversation starter, not just a solution. This isnโt manipulation. Itโs motivation. Understand why people buy, not just what theyโre buying. Whatโs your productโs โJones effectโ? Are people buying itโฆ or buying into the story around it?
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โThe Pricier, the Better: How the Veblen Effect Drives Luxury Brand Obsessionโ The Veblen Effect is a psychological phenomenon where demand for a product increases as its price risesโbecause the high price signals status, not just value. Luxury bran
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Join the Crowd: How the Bandwagon Effect Boosts Brand Popularity and Salesโ The Bandwagon Effect is a psychological bias where people do something primarily because others are doing it. In business, itโs a powerful marketing tool. When customers see
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Why Every Startup Needs a Purpose Beyond Profit: In todayโs world, having a strong purpose isnโt just a good-to-have; itโs a must-have. Customers want to support brands that stand for something meaningful. Hereโs why: 1. Emotional Connection: A clear
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โWhy We Buy: Cracking the Code of Consumer Psychologyโ Consumer psychology is the study of why people buy, blending behavioral science, emotion, and decision-making patterns. It explores how factors like perception, memory, social influence, habits,
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โMine to Keep: How the Endowment Effect Makes You Value What You Tryโ The Endowment Effect is a psychological bias where people value things more once they own themโeven if ownership is brief. Businesses use this to increase attachment and perceived
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People donโt just buy products; they buy status. If something is sold cheaply in a regular place, most wonโt care. But brand it, sell it in a premium store at a higher price, and suddenly, everyone wants it. Itโs not just about the productโitโs about
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