Passionate about Pos... • 23d
Your consumer isn’t just buying a product. They’re keeping up with the Joneses. 👀📱 The Jones Effect is real—and it's powerful. We don’t just buy things we need. We buy what we see others showing off. We mirror status. We chase relatability. We signal success. From $1,500 jackets to $499 titanium frames… people spend not for utility, but identity. Smart brands already know this. Great brands build around it. 🟡 Want to drive loyalty? Show how your product fits into a lifestyle people aspire to. 🟡 Want to increase conversion? Let customers see how others like them are using it. 🟡 Want to build virality? Make your product a conversation starter, not just a solution. This isn’t manipulation. It’s motivation. Understand why people buy, not just what they’re buying. What’s your product’s “Jones effect”? Are people buying it… or buying into the story around it?
Business enthusiasti... • 25d
“The Pricier, the Better: How the Veblen Effect Drives Luxury Brand Obsession” The Veblen Effect is a psychological phenomenon where demand for a product increases as its price rises—because the high price signals status, not just value. Luxury bran
See MoreBusiness enthusiasti... • 1m
Join the Crowd: How the Bandwagon Effect Boosts Brand Popularity and Sales” The Bandwagon Effect is a psychological bias where people do something primarily because others are doing it. In business, it’s a powerful marketing tool. When customers see
See MoreHey I am on Medial • 10m
Why Every Startup Needs a Purpose Beyond Profit: In today’s world, having a strong purpose isn’t just a good-to-have; it’s a must-have. Customers want to support brands that stand for something meaningful. Here’s why: 1. Emotional Connection: A clear
See MoreWill become a inspir... • 1m
“Mine to Keep: How the Endowment Effect Makes You Value What You Try” The Endowment Effect is a psychological bias where people value things more once they own them—even if ownership is brief. Businesses use this to increase attachment and perceived
See MoreDownload the medial app to read full posts, comements and news.