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Chamarti Sreekar

Passionate about Pos... • 3d

Your consumer isn’t just buying a product. They’re keeping up with the Joneses. 👀📱 The Jones Effect is real—and it's powerful. We don’t just buy things we need. We buy what we see others showing off. We mirror status. We chase relatability. We signal success. From $1,500 jackets to $499 titanium frames… people spend not for utility, but identity. Smart brands already know this. Great brands build around it. 🟡 Want to drive loyalty? Show how your product fits into a lifestyle people aspire to. 🟡 Want to increase conversion? Let customers see how others like them are using it. 🟡 Want to build virality? Make your product a conversation starter, not just a solution. This isn’t manipulation. It’s motivation. Understand why people buy, not just what they’re buying. What’s your product’s “Jones effect”? Are people buying it… or buying into the story around it?

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